Bladder Leak Proof Underwear for Women Incontinence Urine

Shoppers searched for this 300K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $121K a year.

Searches, last 12 months

300K

Growth, 90 days vs prior 90

-4.8%

Conversion, latest week

1.2%

Market size, estimated

$121Ka year

Peak month

July1.2× the quietest month

Top search term

incontinence panties for women40K searches a year

Listings sell for $32.80 on average, from $9.08 to $76.29. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $32.80 that is $0 to $3K a year per listing.

Average price

$32.80inside the $15 to $100 sweet spot

Price range

$9.08–$76.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

1.2%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #274 within Lingerie. It carries 3,018 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

92%

Out of stock, average day

1.8%

Average rank

#274in Lingerie

Average rating

4.04 starsAmazon United States average 4.42 stars

Average reviews

3,018per listing

Listings tracked

101

22 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

22

Successful launches

5Amazon's first-year sales bar

Average brand age

45 months