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Blackhawks Hat

Fail

Demand is soft, at -45.1% this quarter, so Blackhawks Hat is a Fail.

Flapen Score
35
35 / 100
Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 45
Market size
$27K/yr70K searches / yr
90-day growth
-45.1%search demand this quarter
Competition
45%top-5 click share · 9 brands · 24 sellers

Flapen Score

Blackhawks Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Blackhawks Hat is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Blackhawks Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Blackhawks Hat 70K times last year and spent an estimated $27K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -45.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-45.1%
Conversion, latest week
1.3%
Market size, estimated
$27Ka year
Peak month
December4.3× the quietest month
Top search term
chicago blackhawks hat37K searches a year

02 · Price

A sale here is worth $28.91.

Listings sell for $28.91 on average, from $12.49 to $51.67. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $28.91 that is $0 to $3K a year per listing.

Average price
$28.91inside the $15 to $100 sweet spot
Price range
$12.49–$51.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 30.9% of listings are out of stock. The average listing ranks #2,009 within Baseball Caps. It carries 224 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
85%
Out of stock, average day
30.9%
Average rank
#2,009in Baseball Caps
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
224per listing
Listings tracked
33

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Blackhawks Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

24

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

45%

Top 20: 89%

Open market

3%

  • Brand 175%
  • Brand 27%
  • Brand 35%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (3 brands, 3%)

Demand

Blackhawks Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.3×

Reviews and returns

What reviews say buyers love and hate about Blackhawks Hat

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Advertised Vs Actual Product”
3.0%of orders come back
“Does not look like photo”
A buyer, on “Advertised Vs Actual Product”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Blackhawks Hat questions

Answered from the same tracked data.