black zip up jacket
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible$35.05avg listing price — sweet spot $15–$100
Price range
Great$10.64–$123.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$332K$332K/yr · 4.3M searches
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,452.41avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.7%90-day search growth — must beat 0% to launch
Returns
Bad9.8%return rate — above 5% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, black zip up jacket is a $332K/yr Amazon United States market (4.3M searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan–Feb–Mar–Apr–May–Jun. Verdict: Skip it — 44/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
black zip up jacket market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- $438K–$526K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #169
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 82%
- Out of stock
- 1.6%
- Avg brand age
- 41 months
- Avg seller age
- 134 days
Competition & brand share
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
43 rising
Sellers
230
Top-5 brand share
75%
Top 20: 91%
Top-5 click share
18%
Top 20: 40%
Open market
23%
- Columbia63%
- Amazon Essentials4%
- MAGCOMSEN4%
- Meanzoo2%
- PRETTYGARDEN2%
- Dqbeng2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.7% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 10.2×
Top black zip up jacket search terms
- columbia3.0M/yr
- black jacket women668K/yr
- black zip up jacket99K/yr
- womens black jacket122K/yr
- jacke35K/yr
- black zip up jacket women48K/yr
- black jacket for women46K/yr
- hanes zip up hoodies for women24K/yr
- black jackets for women45K/yr
- black womens jacket46K/yr
Top black zip up jacket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Columbia Mens Watertight II Waterproof Rain Jacket Black Large
Columbia$57.924.7★2,665 rev
Columbia Womens Silver Ridge Utility II Long Sleeve Shirt Shark Medium
Columbia$54.384.5★18 rev
Columbia Mens Steens Mountain 2.0 Full Zip Fleece Jacket Black Medium
Columbia$34.694.7★53,425 rev
Columbia Unisex Kids Hikebound Bib (Little Kid/Big Kid) Black Medium
Columbia$73.960.0★0 rev
Columbia Mens Silver Ridge Utility II Short Sleeve Black Large
Columbia$56.824.6★18 rev
Newest
by launch dateColumbia Womens Silver Ridge Utility II Long Sleeve Shirt Shark Medium
Columbia$54.3818 rev
Columbia Mens Silver Ridge Utility II Short Sleeve Black Large
Columbia$56.8218 rev
Columbia Mens Silver Ridge Utility II Short Sleeve City Grey Small
Columbia$35.2418 rev
Columbia Mens Silver Ridge Utility II Long Sleeve Shirt Black Medium
Columbia$57.8314 rev
Columbia Mens Silver Ridge Utility II Long Sleeve Shirt Ancient Fossil Medium
Columbia$57.1814 rev
Trending
90-day click momentumColumbia Mens Silver Ridge Utility II Long Sleeve Shirt Ancient Fossil Medium
Columbia$57.184.4★
Columbia Unisex Kids Hikebound Bib (Little Kid/Big Kid) Black Medium
Columbia$73.960.0★
Columbia Mens Silver Ridge Utility II Short Sleeve City Grey Small
Columbia$35.244.6★
Columbia Womens Silver Ridge Utility II Long Sleeve Shirt White Small
Columbia$58.384.5★
Columbia Womens Silver Ridge Utility II Long Sleeve Shirt Shark Medium
Columbia$54.384.5★
What buyers say about black zip up jacket
What buyers praise and complain about, mined from review topics.What buyers love
“Fits as expected”
“The quality was solid”
“So comfortable”
“Really nice lightweight jacket”
“keeps me extremely warm”
“Good Value”
“Its soft”
“the color is nice”
“Good material”
“Cute style”
What buyers complain about
“Too Long”
“Low quality”
“Zipper defective”
“Material not as expected”
“Very short and thin material”
“Darker gray than shown”
“No pockets”
“Broke in the first day”
“Smell is weird”
“Super thin”
Top return reasons
Common questions
- Is black zip up jacket profitable to sell on Amazon United States?
- The niche generates $332K/yr across 165 tracked products. 15 of 26 products launched in the last 360 days are still selling. 90-day search growth is -20.7%. Flapen's verdict: Skip it (44/100).
- How competitive is the black zip up jacket niche?
- 43 brands and 230 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in black zip up jacket?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Zipper Quality. The return rate is 9.8% — above our launch gate.
- When does demand for black zip up jacket peak?
- Demand peaks in Jan–Feb–Mar–Apr–May–Jun; the busiest month runs 10.2× the quietest.
- What does it cost to enter the black zip up jacket niche?
- Listings span $10.64–$123.30; the average listing price is $35.05 (sweet spot $15–$100). The average incumbent carries 6,452 reviews — the moat a new listing must climb.