black zip up hoodie men
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Avg price
Great$22.40avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Price range
Great$10.69–$58.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay$116K$116K/yr · 692K searches
Returns
Bad5.1%return rate — above 5% kills the launch gate
Review moat
Bad20,233.88avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, black zip up hoodie men is a $116K/yr Amazon United States market (692K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
black zip up hoodie men market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $179K–$224K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #178
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 97%
- Out of stock
- 2.5%
- Avg brand age
- 41 months
- Avg seller age
- 136 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
32 rising
Sellers
91
Top-5 brand share
81%
Top 20: 95%
Top-5 click share
25%
Top 20: 52%
Open market
18%
- Amazon Essentials40%
- Hanes24%
- Fruit of the Loom11%
- Gildan3%
- Carhartt2%
- REXUHOWU2%
- Open — no brand owns it (26 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 72 weeks — -20.7% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.1×
Top black zip up hoodie men search terms
- black zip up hoodie men118K/yr
- hanes zip up hoodie71K/yr
- mens zip up sweatshirt76K/yr
- lightweight zip up hoodie men25K/yr
- gildan zip up hoodie35K/yr
- mens black zip up hoodie45K/yr
- mens lightweight zip up hoodie17K/yr
- mens zip up42K/yr
- black zipper hoodie23K/yr
- zippered hoodies for men38K/yr
Top black zip up hoodie men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hanes mens Full-zip Eco-smart Hoodie athletic sweatshirts Black Large US
Hanes$12.584.6★88,352 rev
Amazon Essentials Mens Full-Zip Fleece Hoodie Sweatshirt (Available in Big & Tall) Black 5X-Large Big
Amazon Essentials$17.834.5★418 rev
Fruit of the Loom Mens Eversoft Fleece Sweatshirts & Hoodies Full Zip-Black X-Large
Fruit of the Loom$12.844.6★49,473 rev
Amazon Essentials Mens Lightweight French Terry Full-Zip Hoodie Pink Small
Amazon Essentials$19.894.4★8,355 rev
Hanes Mens Hoodie Ecosmart Fleece Full-zip Zip-up For Hooded Sweatshirt Charcoal Heather X-Large US
Hanes$12.074.6★88,352 rev
Newest
by launch date
REXUHOWU Mens Full-zip Hoodie made of cotton and polyester fashionable Hooded Sweatshirt (US Alpha Large Regular Regular Black)
REXUHOWU$20.3846 rev
Amazon Essentials Mens Full-Zip Fleece Hoodie Sweatshirt (Available in Big & Tall) Black 5X-Large Big
Amazon Essentials$17.83418 rev
Amazon Essentials Mens Full Zip Mock Neck French Terry Sweatshirt Lightweight Light Grey Heather X-Large
Amazon Essentials$19.212,554 rev
Fruit of the Loom Mens Eversoft Fleece Sweatshirts & Hoodies Full Zip-Black X-Large
Fruit of the Loom$12.8449,473 rev
Fruit of the Loom Mens Eversoft Fleece Sweatshirts & Hoodies Full Zip-Black Large
Fruit of the Loom$12.5049,473 rev
Trending
90-day click momentum
Amazon Essentials Mens Full-Zip Hooded Fleece Sweatshirt Pink Medium
Amazon Essentials$16.184.6★
Hanes Mens Hoodie Ecosmart Fleece Full-zip Zip-up Hooded Sweatshirt For Ash Small US
Hanes$12.284.6★
Hanes Mens Full-Zip Eco-Smart Hoodie Charcoal Heather Large
Hanes$12.154.6★
Hanes Mens Full-Zip Eco-Smart Hoodie Navy X-Large
Hanes$12.294.5★
Amazon Essentials Mens Full-Zip Fleece Hoodie Sweatshirt (Available in Big & Tall) Black 5X-Large Big
Amazon Essentials$17.834.5★
What buyers say about black zip up hoodie men
What buyers praise and complain about, mined from review topics.What buyers love
“like the size to fit”
“Excellent quality”
“Great value”
“Nice and comfortable”
“It's warm”
“its a great lightweight jacket”
“It's soft”
“Color is good”
“It was true to its description”
“good quality and thick material”
What buyers complain about
“Too big”
“Poor quality”
“it was thicker than expected”
“Pockets are weird”
“Cheap Material”
“Defective Zipper”
“Super thin”
“The fabric began to pill immediately after purchasing”
“2 washes and falling apart”
“Horrible stitching”
Top return reasons
Common questions
- Is black zip up hoodie men profitable to sell on Amazon United States?
- The niche generates $116K/yr across 100 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -20.7%. Flapen's verdict: Skip it (42/100).
- How competitive is the black zip up hoodie men niche?
- 32 brands and 91 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in black zip up hoodie men?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 5.1% — above our launch gate.
- When does demand for black zip up hoodie men peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 4.1× the quietest.
- What does it cost to enter the black zip up hoodie men niche?
- Listings span $10.69–$58.91; the average listing price is $22.40 (sweet spot $15–$100). The average incumbent carries 20,234 reviews — the moat a new listing must climb.