Is black yankees hat profitable to sell on Amazon United States?

The niche generates $128K/yr across 55 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is -0.2%. Flapen's verdict: Skip it (45/100).

How competitive is the black yankees hat niche?

17 brands and 104 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in black yankees hat?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 5.0%.

When does demand for black yankees hat peak?

Demand peaks in Mar–Apr–May–Jun; the busiest month runs 2.1× the quietest.

What does it cost to enter the black yankees hat niche?

Listings span $10.35–$62.11; the average listing price is $29.16 (sweet spot $15–$100). The average incumbent carries 2,507 reviews — the moat a new listing must climb.

black yankees hat

Skip it

Soft demand (-0.2% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$29.16

avg listing price — sweet spot $15–$100

Price range

Great$10.35–$62.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great30%

top-5 click share — an open shelf

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,506.62

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay$128K

$128K/yr · 126K searches

Returns

Okay5.0%

return rate — above 5% kills the launch gate

Growth

Bad-0.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, black yankees hat is a $128K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 45/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

black yankees hat market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $117K–$146K; units × avg price
Conversion rate: 3.5%
Avg BSR: #3,325
Page quality: 0%
Prime: 98%
Sponsored: 58%
Out of stock: 0.7%
Avg brand age: 40 months
Avg seller age: 158 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

17 rising

Sellers

104

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

30%

Top 20: 71%

Open market

11%

4760%
E BY ELIDAN10%
United S7%
New Era6%
agurarapex3%
Amazon Essentials2%
Open — no brand owns it (11 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.2% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 2.1×

Open Trend

Top black yankees hat search terms

black yankees hat31K/yr +17.0%4.8% conv.
black ny hat23K/yr -15.7%3.4% conv.
47 mvp hat10K/yr +5.7%0.8% conv.
black yankees hat women12K/yr -27.1%3.6% conv.
47 franchise fitted hat7K/yr +31.8%0.1% conv.
47 blank hat7K/yr +4.8%0.8% conv.
yankees hat black7K/yr +25.5%4.7% conv.
black 47 hat6K/yr -5.0%2.5% conv.
black ny hat women7K/yr -46.4%3.6% conv.
ny black hat4K/yr +78.9%3.2% conv.

All search terms

Top black yankees hat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

47 New York Yankees Adjustable Cap Clean Up MLB New York Yankees Black One Size

47$32.874.6★1,706 rev

47 Brand MLB Black White Primary Logo Clean Up Adjustable Baseball Cap Hat Adult One Size Fits All - New York Yankees Black White

47$32.624.7★566 rev

47 MLB Black/Black Clean Up Adjustable Hat Cap Adult One Size (New York Yankees)

47$34.534.5★344 rev

47 New York Yankees Thorn Clean Up Dad Hat Baseball Cap - Black/Rose

47$38.914.7★374 rev

NY 3D Embroidered Cotton Dad Hat Classic New York Baseball Cap Adjustable Metal Buckle Strap Unstructured Low-Profile Style - Dad Hat Black

E BY ELIDAN$16.824.6★162 rev

Newest

by launch date

Amazon Essentials Womens Washed Cotton Canvas Baseball Cap with Adjustable Strap Black One Size

Amazon Essentials$10.87185 rev

5mo ago

NY 3D Embroidered Cotton Dad Hat Classic New York Baseball Cap Adjustable Metal Buckle Strap Unstructured Low-Profile Style - Dad Hat Black

E BY ELIDAN$16.82162 rev

9mo ago

New York Vintage Wash Baseball Cap - NY Established 1625 Embroidered Hat Adjustable Metal Buckle Strap 100% Cotton Unstructured Low-Profile NY Hat for Men & Women Black

E BY ELIDAN$15.90113 rev

9mo ago

E BY ELIDAN New York Dad Hat Embroidered NEW YORK EST.1625 Cotton Cap Adjustable Metal Buckle Strap Unstructured Low-Profile NY Baseball Cap for Men & Women Black-Black

E BY ELIDAN$16.36113 rev

10mo ago

New York Cap | N&Y Crafted | Men Women Fashion Baseball Cap | Curved Brim Pure Cotton Twill Unisex-Adults

United S$19.92134 rev

1y ago

What buyers say about black yankees hat

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall28%

“Fits well and is adjustable”

Quality-Overall24%

“Very well made”

Color10%

“the color is accurate”

Value For Money9%

“Worth the money”

Comfort-Overall5%

“Very comfortable”

Material Quality3%

“Love it great material and very comfortable”

Advertised Vs Actual Product3%

“As expected”

Shape/Style3%

“Perfect fit and style”

Adjustability/Rotatability/Reclining3%

“It is adjustable”

Strength2%

“That this is a good sturdy hat”

What buyers complain about

Size-Overall30%

“To big”

Quality-Overall16%

“For the price looks cheap”

Color15%

“Color is not as shown”

Advertised Vs Actual Product10%

“Very misleading”

Value For Money6%

“cheaper”

Wrinkles4%

“it has a giant creased wrinkle in the front that I now need to try”

Product Condition4%

“Not new”

Ease Of Cleaning1%

“It takes a little extra effort to keep it looking clean”

Top return reasons

Size-Overall55%

Color12%

Shape/Style6%

Advertised Vs Actual Product5%

Material Quality4%

Value For Money4%

Quality-Overall2%

Length1%

Product Condition1%

Defective Material/Parts1%

Common questions

Is black yankees hat profitable to sell on Amazon United States?: The niche generates $128K/yr across 55 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is -0.2%. Flapen's verdict: Skip it (45/100).
How competitive is the black yankees hat niche?: 17 brands and 104 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in black yankees hat?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 5.0%.
When does demand for black yankees hat peak?: Demand peaks in Mar–Apr–May–Jun; the busiest month runs 2.1× the quietest.
What does it cost to enter the black yankees hat niche?: Listings span $10.35–$62.11; the average listing price is $29.16 (sweet spot $15–$100). The average incumbent carries 2,507 reviews — the moat a new listing must climb.