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Black Wool Socks

Fail

Demand is soft, at -67.0% this quarter, so Black Wool Socks is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$72K/yr88K searches / yr
90-day growth
-67.0%search demand this quarter
Competition
41%top-5 click share · 24 brands · 29 sellers

Flapen Score

Black Wool Socks against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Black Wool Socks is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Wool Socks market on Amazon at a glance

Shoppers on Amazon United States searched for Black Wool Socks 88K times last year and spent an estimated $72K. The top 5 brands take 50% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -67.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-67.0%
Conversion, latest week
4.7%
Market size, estimated
$72Ka year
Peak month
December8.9× the quietest month
Top search term
black wool socks26K searches a year

02 · Price

A sale here is worth $17.36.

Listings sell for $17.36 on average, from $10.67 to $29.28. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $17.36 that is $2K to $4K a year per listing.

Average price
$17.36inside the $15 to $100 sweet spot
Price range
$10.67–$29.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #1,060 within Athletic Socks. It carries 3,668 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
5.2%
Average rank
#1,060in Athletic Socks
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
3,668per listing
Listings tracked
33

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
54 months

Products

Top Black Wool Socks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

29

Top-5 brand share

50%

Top 20: 96%

Top-5 click share

41%

Top 20: 85%

Open market

44%

  • Brand 116%
  • Brand 211%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Black Wool Socks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 8.9×

Search terms

Top Black Wool Socks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black wool socks26K/yr
  • black merino wool socks7K/yr
  • black wool socks women12K/yr
  • black wool socks men9K/yr
  • wool socks black6K/yr
  • mens black wool socks4K/yr
  • womens black wool socks4K/yr
  • black thermal socks5K/yr
  • black warm socks2K/yr
  • warm black socks for women3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Wool Socks

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Warmth”
11%of negative reviews mention “Size-Overall”
2.6%of orders come back
“These run Small”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Black Wool Socks questions

Answered from the same tracked data.