Skip to content

Black Wide Brim Hat Women

Fail

Shoppers spend an estimated $23K a year here, so Black Wide Brim Hat Women is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$23K/yr90K searches / yr
90-day growth
+6.3%search demand this quarter
Competition
21%top-5 click share · 73 brands · 99 sellers

Flapen Score

Black Wide Brim Hat Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Black Wide Brim Hat Women is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Wide Brim Hat Women market on Amazon at a glance

Shoppers on Amazon United States searched for Black Wide Brim Hat Women 90K times last year and spent an estimated $23K. The top 5 brands take 34% of clicks. Demand peaks in Sep–Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
+6.3%
Conversion, latest week
0.9%
Market size, estimated
$23Ka year
Peak month
October3.8× the quietest month
Top search term
flat brim hats for women17K searches a year

02 · Price

A sale here is worth $29.39.

Listings sell for $29.39 on average, from $8.61 to $129.17. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $29.39 that is $0 to $3K a year per listing.

Average price
$29.39inside the $15 to $100 sweet spot
Price range
$8.61–$129.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
7.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #509 within Fedoras. It carries 1,714 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
94%
Out of stock, average day
6.0%
Average rank
#509in Fedoras
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
1,714per listing
Listings tracked
115

04 · Newcomers

4 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
4Amazon's first-year sales bar
Average brand age
44 months

Products

Top Black Wide Brim Hat Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

73 rising

Sellers

99

Top-5 brand share

34%

Top 20: 70%

Top-5 click share

21%

Top 20: 49%

Open market

62%

  • Brand 17%
  • Brand 27%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Black Wide Brim Hat Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 3.8×

Search terms

Top Black Wide Brim Hat Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flat brim hats for women17K/yr
  • black wide brim hat22K/yr
  • black wide brim hat women13K/yr
  • wide brim black hat11K/yr
  • womens flat brim hat4K/yr
  • black brim hat women6K/yr
  • black brim hat6K/yr
  • wide brim felt hats for women7K/yr
  • western fedora hats for women4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Wide Brim Hat Women

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Size-Overall”
30%of negative reviews mention “Size-Overall”
7.0%of orders come back
“Fit is horrible”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Black Wide Brim Hat Women questions

Answered from the same tracked data.