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Black Wallet for Men

Maybe

Products sell for $30.27 on average, inside the sweet spot. But the average product has 8,854 reviews to catch up to, so Black Wallet for Men is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 16,930 Clothing, Shoes & Jewelry niches · +7 vs the category median of 45
Market size
$247K/yr417K searches / yr
90-day growth
-3.1%search demand this quarter
Competition
22%top-5 click share · 32 brands · 92 sellers

Flapen Score

Black Wallet for Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Black Wallet for Men is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Wallet for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Black Wallet for Men 417K times last year and spent an estimated $247K. The top 5 brands take 53% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 417K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $247K a year.

Searches, last 12 months
417K
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
2.0%
Market size, estimated
$247Ka year
Peak month
December3.5× the quietest month
Top search term
timberland wallet64K searches a year

02 · Price

A sale here is worth $30.27.

Listings sell for $30.27 on average, from $9.73 to $91.14. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $30.27 that is $0 to $3K a year per listing.

Average price
$30.27inside the $15 to $100 sweet spot
Price range
$9.73–$91.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #403 within Wallets, Card Cases & Money Organizers. It carries 8,854 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#403in Wallets, Card Cases & Money Organizers
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
8,854per listing
Listings tracked
84

04 · Newcomers

12 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
12Amazon's first-year sales bar
Average brand age
51 months

Products

Top Black Wallet for Men products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 22% of clicks, no more. An open shelf where new products get seen.

$0$5K$10K$15K$20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

92

Est. top-5 brand share

53%

Top 20: 91%

Est. top-5 click share

22%

Top 20: 55%

Open market

43%

  • Timberland19%
  • Stealth Mode14%
  • Oak Leathers8%
  • Fossil8%
  • STAY FINE5%
  • Carhartt4%

Demand

Black Wallet for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Black Wallet for Men search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • timberland wallet64K/yr
  • buxton wallets for men27K/yr
  • mens leather bifold wallet29K/yr
  • trifold wallet for men25K/yr
  • mens wallets leather trifold30K/yr
  • wallet trifold20K/yr
  • trifold mens wallet20K/yr
  • mens wallets leather bifold22K/yr
  • mens leather wallet trifold18K/yr
  • saddleback leather wallet16K/yr

Reviews and returns

What reviews say buyers love and hate about Black Wallet for Men

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
3.7%of orders come back
“Too short”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Black Wallet for Men questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data