Black Wallet

Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months

221K

Growth, 90 days vs prior 90

-9.8%

Conversion, latest week

1.7%

Market size, estimated

$50Ka year

Peak month

December1.9× the quietest month

Top search term

black wallet144K searches a year

Listings sell for $13.37 on average, from $6.00 to $29.11. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $13.37 that is $0 to $1K a year per listing.

Average price

$13.37under the $15 to $100 sweet spot

Price range

$6.00–$29.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

3.8%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #81 within Wallets, Card Cases & Money Organizers. It carries 10,906 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#81in Wallets, Card Cases & Money Organizers

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

10,906per listing

Listings tracked

34

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

40 months