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Black Velvet Skirt

Fail

Demand is soft, at -61.4% this quarter, so Black Velvet Skirt is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$21K/yr315K searches / yr
90-day growth
-61.4%search demand this quarter
Competition
18%top-5 click share · 54 brands · 60 sellers

Flapen Score

Black Velvet Skirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Black Velvet Skirt is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Velvet Skirt market on Amazon at a glance

Shoppers on Amazon United States searched for Black Velvet Skirt 315K times last year and spent an estimated $21K. The top 5 brands take 57% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 315K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -61.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months
315K
Growth, 90 days vs prior 90
-61.4%
Conversion, latest week
0.2%
Market size, estimated
$21Ka year
Top search term
black velvet skirt41K searches a year

02 · Price

A sale here is worth $27.81.

Listings sell for $27.81 on average, from $10.53 to $203.31. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $27.81 that is $0 to $3K a year per listing.

Average price
$27.81inside the $15 to $100 sweet spot
Price range
$10.53–$203.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
18.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #103,257 within Skirts. It carries 1,203 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
97%
Out of stock, average day
7.9%
Average rank
#103,257in Skirts
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
1,203per listing
Listings tracked
132

04 · Newcomers

0 of last year's 35 launches cleared the first-year sales bar.

35 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
35
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Black Velvet Skirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

54 rising

Sellers

60

Top-5 brand share

57%

Top 20: 84%

Top-5 click share

18%

Top 20: 41%

Open market

39%

  • Brand 124%
  • Brand 213%
  • Brand 39%
  • Brand 48%
  • Brand 54%
  • Brand 64%

Demand

Black Velvet Skirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 21.0× · 7 of 12 months tracked

Search terms

Top Black Velvet Skirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black velvet skirt41K/yr
  • velvet maxi skirt24K/yr
  • velvet skirts for women69K/yr
  • velvet mini skirt20K/yr
  • red velvet skirt29K/yr
  • velvet midi skirt12K/yr
  • long velvet skirt14K/yr
  • green velvet skirt26K/yr
  • velvet skirts8K/yr
  • plus size velvet skirt9K/yr

Reviews and returns

What reviews say buyers love and hate about Black Velvet Skirt

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Size-Overall”
18.7%of orders come back
“Not a great fit”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Black Velvet Skirt questions

Answered from the same tracked data.