Skip to content

Black Underwear Women

Maybe

The top 5 brands take only 49% of clicks. But the average product has 29,945 reviews to catch up to, so Black Underwear Women is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 16,930 Clothing, Shoes & Jewelry niches · +6 vs the category median of 45
Market size
$123K/yr395K searches / yr
90-day growth
-2.7%search demand this quarter
Competition
30%top-5 click share · 32 brands · 43 sellers

Flapen Score

Black Underwear Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Black Underwear Women is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Underwear Women market on Amazon at a glance

Shoppers on Amazon United States searched for Black Underwear Women 395K times last year and spent an estimated $123K. The top 5 brands take 49% of clicks. Demand peaks in Jul. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 395K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $123K a year.

Searches, last 12 months
395K
Growth, 90 days vs prior 90
-2.7%
Conversion, latest week
2.1%
Market size, estimated
$123Ka year
Peak month
July1.5× the quietest month
Top search term
black underwear women249K searches a year

02 · Price

A sale here is worth $14.67.

Listings sell for $14.67 on average, from $7.53 to $34.82. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $14.67 that is $0 to $1K a year per listing.

Average price
$14.67under the $15 to $100 sweet spot
Price range
$7.53–$34.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #96 within Lingerie. It carries 29,945 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#96in Lingerie
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
29,945per listing
Listings tracked
72

04 · Newcomers

2 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Black Underwear Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

32 rising

Sellers

43

Top-5 brand share

49%

Top 20: 93%

Top-5 click share

30%

Top 20: 67%

Open market

45%

  • Brand 114%
  • Brand 214%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Black Underwear Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.5×

Search terms

Top Black Underwear Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black underwear women249K/yr
  • black underwear66K/yr
  • black womens underwear25K/yr
  • womens underwear black18K/yr
  • womens black panties9K/yr
  • 100 percent cotton underwear women bikini8K/yr
  • gym underwear7K/yr
  • workout underwear women4K/yr
  • no show workout underwear women4K/yr
  • low rise bikini panties5K/yr

Reviews and returns

What reviews say buyers love and hate about Black Underwear Women

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Comfort-Overall”
22%of negative reviews mention “Size-Overall”
2.7%of orders come back
“Run large”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Black Underwear Women questions

Answered from the same tracked data.