Black Turtleneck Womens Top

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -92.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months

145K

Growth, 90 days vs prior 90

-92.4%

Conversion, latest week

1.5%

Market size, estimated

$44Ka year

Peak month

December71.8× the quietest month

Top search term

brown turtleneck sweater women27K searches a year

Listings sell for $20.13 on average, from $8.37 to $38.35. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $20.13 that is $0 to $2K a year per listing.

Average price

$20.13inside the $15 to $100 sweet spot

Price range

$8.37–$38.35

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

20.0%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #1,853 within Sweaters. It carries 1,796 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

98%

Out of stock, average day

10.5%

Average rank

#1,853in Sweaters

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

1,796per listing

Listings tracked

48

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

0Amazon's first-year sales bar

Average brand age

32 months