Black Turtleneck Sweater Women
FailBuyers convert on only 0.5% of searches, so Black Turtleneck Sweater Women is a Fail.
- Flapen Score
- 49 / 100Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 4549
- Market size
- $100K/yr1.1M searches / yr
- 90-day growth
- -26.4%search demand this quarter
- Competition
- 16%top-5 click share · 76 brands · 84 sellers
Flapen Score
Black Turtleneck Sweater Women against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Black Turtleneck Sweater Women is stronger. Inside it, weaker.
Market
The Black Turtleneck Sweater Women market on Amazon at a glance
Shoppers on Amazon United States searched for Black Turtleneck Sweater Women 1.1M times last year and spent an estimated $100K. The top 5 brands take 38% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -26.4%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $100Ka year
- Peak month
- December9.8× the quietest month
- Top search term
- sleeveless turtleneck tops for women182K searches a year
02 · Price
A sale here is worth $18.13.
Listings sell for $18.13 on average, from $8.47 to $41.02. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $18.13 that is $0 to $2K a year per listing.
- Average price
- $18.13inside the $15 to $100 sweet spot
- Price range
- $8.47–$41.02
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 9.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #1,625 within Sweaters. It carries 973 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 3.5%
- Average rank
- #1,625in Sweaters
- Average rating
- 4.32 starsAmazon United States average 4.42 stars
- Average reviews
- 973per listing
- Listings tracked
- 193
04 · Newcomers
15 of last year's 79 launches cleared the first-year sales bar.
79 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 79
- Successful launches
- 15Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Black Turtleneck Sweater Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 16% of clicks. An open shelf where new products get seen.
Brands
76 rising
Sellers
84
Top-5 brand share
38%
Top 20: 73%
Top-5 click share
16%
Top 20: 40%
Open market
57%
- Brand 114%
- Brand 27%
- Brand 36%
- Brand 45%
- Brand 55%
- Brand 65%
Demand
Black Turtleneck Sweater Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 9.8×
Search terms
Top Black Turtleneck Sweater Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sleeveless turtleneck tops for women182K/yr
- high neck top83K/yr
- sleeveless turtleneck99K/yr
- short sleeve turtleneck women90K/yr
- mock neck tank tops for women40K/yr
- turtle neck tank tops for women30K/yr
- high neck blouses for women37K/yr
- high neck blouse38K/yr
- high neck tops27K/yr
- sleeveless mock neck tops for women44K/yr
Reviews and returns
What reviews say buyers love and hate about Black Turtleneck Sweater Women
We read the reviews and the return reasons for every product selling here.
“Too short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Turtleneck Sweater Women questions
Answered from the same tracked data.