black turtleneck sweater women
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Competition
Incredible16%top-5 click share — an open shelf
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Great$18.13avg listing price — sweet spot $15–$100
Price range
Great$8.47–$41.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good972.63avg incumbent reviews — the moat a new listing must climb
Market size
Okay$100K$100K/yr · 1.1M searches
Growth
Bad-26.4%90-day search growth — must beat 0% to launch
Returns
Bad9.4%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, black turtleneck sweater women is a $100K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
black turtleneck sweater women market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $109K–$145K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #1,625
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 3.5%
- Avg brand age
- 30 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
76 rising
Sellers
84
Top-5 brand share
38%
Top 20: 73%
Top-5 click share
16%
Top 20: 40%
Open market
57%
- Amazon Essentials14%
- EasyGala7%
- Arach&Cloz6%
- ANRABESS5%
- Zeagoo5%
- Biffxeu5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.4% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 9.8×
Top black turtleneck sweater women search terms
- sleeveless turtleneck tops for women182K/yr
- high neck top83K/yr
- sleeveless turtleneck99K/yr
- short sleeve turtleneck women90K/yr
- mock neck tank tops for women40K/yr
- turtle neck tank tops for women30K/yr
- high neck blouses for women37K/yr
- high neck blouse38K/yr
- high neck tops27K/yr
- sleeveless mock neck tops for women44K/yr
Top black turtleneck sweater women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EasyGala Women Sleeveless Mock Turtle Neck Tops Double Lined Fitted Tank Tops Basic T Shirts Business Going Out Tops Summer Clothes 2025 Black Medium
EasyGala$16.804.4★1,048 rev
Amazon Essentials Womens Cotton Modal Mock-Neck Slim-Fit Rib-Knit Sleeveless Top Pack of 2 Black/Eggshell White Large
Amazon Essentials$18.384.4★575 rev
Amazon Essentials Womens Cotton Modal Mock-Neck Slim-Fit Rib-Knit Sleeveless Top Pack of 2 Black/Eggshell White X-Large
Amazon Essentials$18.454.4★575 rev
Biffxeu Black Sleeveless Turtlenecks for Women Mock Turtleneck Sleeveless Sweater Vest Knit Tops L
Biffxeu$18.544.4★1,038 rev
Amazon Essentials Womens Cotton Modal Draped Puff Sleeve Turtleneck Black Small
Amazon Essentials$13.284.4★1,863 rev
Newest
by launch date
Arach&Cloz Womens Cashmere Mock Neck Tank Tops Sleeveless Vest Short Sleeve High Turtleneck Fall Spring Lightweight Trendy Summer Sweater Soft Slim Fit Work Business Casual Outfits 2026 Black M
Arach&Cloz$17.6038 rev
Avidlove Womens Mock Turtle Neck Tank Top Double Lined Basic Tops Going Out Y2K Tops Fitted Summer Outfits 2026 (Black M
Avidlove$17.2522 rev
BLENCOT Sleeveless Blouses Women Dressy Pleated Work Flowy High Neck Tank Tops Sleeveless Dressy Spring Going Out Office Business Casual Blusas Casuales De Mujer Bonitas Medium Black
BLENCOT$13.5174 rev
Arach&Cloz Womens Cashmere Mock Neck Tank Tops Sleeveless Vest Short Sleeve High Turtleneck Fall Spring Lightweight Trendy Summer Sweater Soft Slim Fit Work Business Casual Outfits 2026 Coffee M
Arach&Cloz$16.5638 rev
Mock Neck Tops for Women Spring Summer Sweaters Turtleneck Tops Business Casual Outfits Trendy Office Clothes Short Sleeve Shirts Dressy Work Blouses Teacher Black T Shirts 2026 M
Sampeel$18.63426 rev
Trending
90-day click momentumAvidlove Womens Mock Turtle Neck Tank Top Double Lined Basic Tops Going Out Y2K Tops Fitted Summer Outfits 2026 (Black M
Avidlove$17.254.3★
Arach&Cloz Womens Cashmere Mock Neck Tank Tops Sleeveless Vest Short Sleeve High Turtleneck Fall Spring Lightweight Trendy Summer Sweater Soft Slim Fit Work Business Casual Outfits 2026 Coffee M
Arach&Cloz$16.564.9★
Arach&Cloz Womens Cashmere Mock Neck Tank Tops Sleeveless Vest Short Sleeve High Turtleneck Fall Spring Lightweight Trendy Summer Sweater Soft Slim Fit Work Business Casual Outfits 2026 Black M
Arach&Cloz$17.604.9★
Xaatren 3 Pack Womens Sleeveless Mock Turtlenecks Shirts Ribbed Stretch Slim Fitted Tank Top Basic Lightweight Bustier Tee(Black Mint Green Brown Small)
Xaatren$35.054.2★
Mock Neck Tops for Women Spring Summer Sweaters Turtleneck Tops Business Casual Outfits Trendy Office Clothes Short Sleeve Shirts Dressy Work Blouses Teacher Black T Shirts 2026 M
Sampeel$18.634.2★
What buyers say about black turtleneck sweater women
What buyers praise and complain about, mined from review topics.What buyers love
“not too tight”
“Really good quality shirt”
“Buttery soft”
“Super comfortable”
“The colors are beautiful”
“Good quality material”
“Super flattering”
“Nice stretchy material”
“Good deal”
“The tank top is lightweight as well perfect for the warm weather”
What buyers complain about
“Too short”
“Not well made”
“Cheap material”
“Its not super thick fabric so I will be wearing this winter and summer”
“Neck too tight”
“not very pitch black dark”
“since it's white the thin fabric makes it fairly see through”
“the arm holes were small”
“it was not accurate to the picture”
“Thin and made poorly”
Top return reasons
Common questions
- Is black turtleneck sweater women profitable to sell on Amazon United States?
- The niche generates $100K/yr across 193 tracked products. 15 of 79 products launched in the last 360 days are still selling. 90-day search growth is -26.4%. Flapen's verdict: Skip it (49/100).
- How competitive is the black turtleneck sweater women niche?
- 76 brands and 84 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 38% of demand.
- What do buyers complain about in black turtleneck sweater women?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 9.4% — above our launch gate.
- When does demand for black turtleneck sweater women peak?
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 9.8× the quietest.
- What does it cost to enter the black turtleneck sweater women niche?
- Listings span $8.47–$41.02; the average listing price is $18.13 (sweet spot $15–$100). The average incumbent carries 973 reviews — the moat a new listing must climb.