black turtleneck dress
Skip itSoft demand (-75.4% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Avg price
Incredible$37.76avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,907.99avg incumbent reviews — the moat a new listing must climb
Price range
Okay$9.12–$338.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$25K$25K/yr · 203K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-75.4%90-day search growth — must beat 0% to launch
Returns
Bad26.7%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, black turtleneck dress is a $25K/yr Amazon United States market (203K searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
black turtleneck dress market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $38K–$47K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #8,234
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 4.1%
- Avg brand age
- 31 months
- Avg seller age
- 194 days
Competition & brand share
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
59 rising
Sellers
60
Top-5 brand share
34%
Top 20: 73%
Top-5 click share
14%
Top 20: 41%
Open market
62%
- Chongbaijia11%
- Amazon Essentials8%
- v286%
- BTFBM5%
- MIYIEONZ4%
- ninovino4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -75.4% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 11.9×
Top black turtleneck dress search terms
- black turtleneck dress68K/yr
- mock turtleneck dress9K/yr
- black turtle neck dress17K/yr
- turtleneck maxi dress11K/yr
- turtle neck dresses6K/yr
- black turtleneck dress women5K/yr
- mock turtleneck dress for women6K/yr
- turtleneck mini dress8K/yr
- turtleneck bodycon dress6K/yr
- plus size turtleneck dress9K/yr
Top black turtleneck dress products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Chongbaijia Long Sleeve Dress for Women Ribbed Mock Turtleneck Slim Fit Fall Dresses Bodycon Short Dresses Fashion Clothes Black
Chongbaijia$10.664.6★429 rev
Memoriesea Womens Fall Turtleneck Long Sleeve Ribbed Slim Bodycon Maxi Dress Black
Memoriesea$28.754.5★810 rev
MIYIEONZ Womens Sexy Summer Casual Mock Neck Sleeveless Bodycon Dresses Black Small Ruched Turtleneck Cocktail Party Mini Dress
MIYIEONZ$28.713.8★401 rev
Rocorose Womens Turtleneck Ribbed Elbow Long Sleeve Knit Sweater Dress Black S
Rocorose$37.684.4★9,481 rev
Chongbaijia Long Sleeve Dress for Women Ribbed Mock Turtleneck Slim Fit Fall Dresses Bodycon Short Dresses Fashion Clothes Black
Chongbaijia$11.814.6★429 rev
Newest
by launch date
Chongbaijia Long Sleeve Dress for Women Turtleneck Ribbed Knit A-Line Flowy Casual Elegant Fall Winter Fashion Short Dresses Black
Chongbaijia$14.2860 rev
LAGSHIAN Womens Sexy Basic High Neck Long Sleeve Bodycon Club Party Mini Dress Black
LAGSHIAN$25.4943 rev
Chongbaijia Long Sleeve Dress for Women Ribbed Mock Turtleneck Slim Fit Fall Dresses Bodycon Short Dresses Fashion Clothes Black
Chongbaijia$10.66429 rev
Chongbaijia Long Sleeve Dress for Women Ribbed Mock Turtleneck Slim Fit Fall Dresses Bodycon Short Dresses Fashion Clothes Black
Chongbaijia$11.81429 rev
Pungdra Womens Sexy Mock Neck Dress for Women Sleeveless Ruched Bodycon Dresses Turtle Neck Cocktail Party Mini Dress Black Medium
Pungdra$26.8383 rev
Trending
90-day click momentum
Amazon Essentials Womens Cotton Modal Draped Puff Sleeve Turtleneck Black Medium
Amazon Essentials$12.244.4★
Amazon Essentials Womens Cotton Modal Draped Puff Sleeve Turtleneck Black Small
Amazon Essentials$13.304.4★
Long Sleeve Maxi Dress for Women - Casual Turtleneck Bodycon Formal Dresses Elegant Mermaid Hem 2026 Black L
Lybiogs$34.364.4★
Chongbaijia Long Sleeve Dress for Women Turtleneck Ribbed Knit A-Line Flowy Casual Elegant Fall Winter Fashion Short Dresses Black
Chongbaijia$14.284.0★
AFRM Womens Regina Long Sleeve Turtleneck Maxi Dress Noir 2X
AFRM$118.975.0★
What buyers say about black turtleneck dress
What buyers praise and complain about, mined from review topics.What buyers love
“Fit as expected”
“comfortable to wear”
“Beautiful dress”
“Amazing quality”
“material is very comfortable”
“Very soft material”
“Color is great”
“Great material very stretchy”
“Good value for the money”
“just as pictured”
What buyers complain about
“longer than expected”
“Weird/cheap”
“Unfortunately, the material is not nice at all, its like a jersey T-shirt”
“it is thick”
“Used”
“completely nothing like the picture”
“Item is terrible came with a hole”
“Not flattering”
“it wasn't as dark as shown”
“It came dirty with hair on it with a smell”
Top return reasons
Common questions
- Is black turtleneck dress profitable to sell on Amazon United States?
- The niche generates $25K/yr across 158 tracked products. 1 of 33 products launched in the last 360 days are still selling. 90-day search growth is -75.4%. Flapen's verdict: Skip it (41/100).
- How competitive is the black turtleneck dress niche?
- 59 brands and 60 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 34% of demand.
- What do buyers complain about in black turtleneck dress?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 26.7% — above our launch gate.
- When does demand for black turtleneck dress peak?
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 11.9× the quietest.
- What does it cost to enter the black turtleneck dress niche?
- Listings span $9.12–$338.13; the average listing price is $37.76 (sweet spot $15–$100). The average incumbent carries 1,908 reviews — the moat a new listing must climb.