black trench coat men
Skip itSoft demand (-54.9% this quarter) — this niche doesn't clear our bar today.
Competition
Great29%top-5 click share — an open shelf
Avg price
Great$75.35avg listing price — sweet spot $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good684.55avg incumbent reviews — the moat a new listing must climb
Price range
Okay$20.30–$224.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$115K$115K/yr · 564K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-54.9%90-day search growth — must beat 0% to launch
Returns
Bad17.2%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, black trench coat men is a $115K/yr Amazon United States market (564K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
black trench coat men market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $113K–$151K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #4,594
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 87%
- Out of stock
- 11.6%
- Avg brand age
- 49 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
32 falling
Sellers
37
Top-5 brand share
58%
Top 20: 92%
Top-5 click share
29%
Top 20: 61%
Open market
39%
- Runcati23%
- SOMTHRON17%
- Botten9%
- Makkrom5%
- Gafeng3%
- xxxiticat3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -54.9% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 7.3×
Top black trench coat men search terms
- black trench coat men121K/yr
- leather trench coat men71K/yr
- gabanes para hombres33K/yr
- brown trench coat men28K/yr
- mens trench coat long62K/yr
- long trench coat men27K/yr
- mens black trench coat23K/yr
- mens trench coat waterproof14K/yr
- london fog trench coat men16K/yr
- mens leather trench coat20K/yr
Top black trench coat men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SOMTHRON Mens Casual Trench Coat Slim Fit Notched Collar Long Jacket Overcoat Single Breasted Pea Coat wih Pockets BL-S
SOMTHRON$52.734.4★2,541 rev
Botten Mens Double-Breasted Trench Coat - Long Jacket Overcoat-Oversized Casual Windbreaker with Lapel-BLACK
Botten$67.894.0★168 rev
Runcati Mens Trench Coat Double Breasted Belted Windbreaker Jackets Lapel Lightweight Long Jacket Casual Overcoat
Runcati$51.684.4★175 rev
Makkrom Mens Trench Coat Slim fit Double Breasted Notched Lapel Belted Windbreaker Long Jacket Casual Windproof Overcoat
Makkrom$38.524.4★337 rev
![Blingsoul Genuine Leather Trench Coat | [1500284] Jackson Black Long Coat Jacket L](https://m.media-amazon.com/images/I/31a-EHlKYYL.jpg)
Blingsoul Genuine Leather Trench Coat | [1500284] Jackson Black Long Coat Jacket L
Blingsoul$217.784.3★76 rev
Newest
by launch date
Muineobuka Mens Double Breasted Trench Coat Fshion Classic Lapel Casual Windbreaker Oversized Long Jacket Overcoat (Black M)
Muineobuka$23.972 rev
III-Fashions Mens Black Leather Trench Coat Wsker Long Trenchcoat for Men Cosplay Costume
III-Fashions$178.684 rev
xxxiticat Mens Winter Trench Coat Long Sleeve Notch Lapel Single Breasted Quilted Cotton Long Overcoat Jacket Pea Coat(BL M)
xxxiticat$61.75266 rev
UGFashions Mens Genuine Leather Trench Coat Crocodile Pattern Design Morpeus Black Leather Costume Coat
UGFashions$174.0912 rev
Runcati Mens Trench Coat Double Breasted Belted Windbreaker Jackets Lapel Lightweight Long Jacket Casual Overcoat
Runcati$52.03175 rev
Trending
90-day click momentumBlingsoul Genuine Leather Trench Coat | [1500284] Jackson Black Long Coat Jacket L
Blingsoul$217.784.3★
Muineobuka Mens Double Breasted Trench Coat Fshion Classic Lapel Casual Windbreaker Oversized Long Jacket Overcoat (Black M)
Muineobuka$23.975.0★
Runcati Mens Trench Coat Double Breasted Belted Windbreaker Jackets Lapel Lightweight Long Jacket Casual Overcoat
Runcati$51.684.4★
Runcati Mens Trench Coat Double Breasted Belted Windbreaker Jackets Lapel Lightweight Long Jacket Casual Overcoat
Runcati$52.034.4★
Makkrom Mens Trench Coat Slim fit Double Breasted Notched Lapel Belted Windbreaker Long Jacket Casual Windproof Overcoat
Makkrom$38.524.4★
What buyers say about black trench coat men
What buyers praise and complain about, mined from review topics.What buyers love
“Fit perfect”
“It is well made and very elegant”
“Great Value”
“It protects you from cold”
“Lightweight”
“Very good quality material”
“Its a dressy look”
“Very comfortable”
“It does the trick”
“It's long enough to keep you dry except for the feet”
What buyers complain about
“Did not fit right”
“not solid material”
“Cheap quality can only be so comfortable”
“Just wish it was a bit thicker than it is”
“The sleeves ended up about an inch too long”
“Already falling apart after second wash”
“Not presented well, needs cleaning”
“It also had a very strange odor before I could even try it on I had to take it to the cleaners waiting to see the results to see if everything comes off the coat”
“Just came a little wrinkle”
“Looks cheap and doesnt have a flattering shape”
Top return reasons
Common questions
- Is black trench coat men profitable to sell on Amazon United States?
- The niche generates $115K/yr across 71 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -54.9%. Flapen's verdict: Skip it (42/100).
- How competitive is the black trench coat men niche?
- 32 brands and 37 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in black trench coat men?
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 17.2% — above our launch gate.
- When does demand for black trench coat men peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 7.3× the quietest.
- What does it cost to enter the black trench coat men niche?
- Listings span $20.30–$224.60; the average listing price is $75.35 (sweet spot $15–$100). The average incumbent carries 685 reviews — the moat a new listing must climb.