Black Trench Coat Men

Shoppers searched for this 564K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -54.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.

Searches, last 12 months

564K

Growth, 90 days vs prior 90

-54.9%

Conversion, latest week

0.3%

Market size, estimated

$115Ka year

Peak month

October7.3× the quietest month

Top search term

black trench coat men121K searches a year

Listings sell for $75.35 on average, from $20.30 to $224.60. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $75.35 that is $0 to $8K a year per listing.

Average price

$75.35inside the $15 to $100 sweet spot

Price range

$20.30–$224.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$8K

Returns

17.2%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 11.6% of listings are out of stock. The average listing ranks #4,594 within Jackets & Coats. It carries 685 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

89%

Out of stock, average day

11.6%

Average rank

#4,594in Jackets & Coats

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

685per listing

Listings tracked

71

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

49 months