black trench coat
Skip itSoft demand (-56.7% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible12%top-5 click share — an open shelf
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Avg price
Great$54.11avg listing price — sweet spot $15–$100
Price range
Great$28.40–$118.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,202.86avg incumbent reviews — the moat a new listing must climb
Market size
Bad$81K$81K/yr · 2.5M searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-56.7%90-day search growth — must beat 0% to launch
Returns
Bad21.1%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, black trench coat is a $81K/yr Amazon United States market (2.5M searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Feb–Mar–Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
black trench coat market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $325K–$433K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #50
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 2.9%
- Avg brand age
- 39 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.Brands
50 falling
Sellers
56
Top-5 brand share
39%
Top 20: 84%
Top-5 click share
12%
Top 20: 34%
Open market
56%
- FARVALUE10%
- The Drop9%
- Tankaneo8%
- Makkrom7%
- Orolay6%
- poonyfesh5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -56.7% search growth over the last 90 days.Peak months: Feb, Mar, Oct, Nov, Dec · busiest ÷ quietest = 3.7×
Top black trench coat search terms
- trench coat584K/yr
- womens trench coat373K/yr
- black trench coat women278K/yr
- trench coat women waterproof65K/yr
- black trench coat127K/yr
- womens trench coats111K/yr
- waterproof trench coat women68K/yr
- long trench coat for women141K/yr
- gabardinas para mujer elegantes122K/yr
- london fog trench coat for women78K/yr
Top black trench coat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Steve Madden Womens Long Oversized Lapel Jacket Relaxed Open Front Lightweight Trench Style Spring Fashion Coat
Steve Madden$50.004.6★70 rev
Makkrom Womens Double Breasted Long Trench Coat Windproof Classic Lapel Slim Overcoat with Belt
Makkrom$46.994.0★2,031 rev
Makkrom Womens Double Breasted Long Trench Coat Windproof Classic Lapel Slim Overcoat with Belt
Makkrom$47.154.0★2,031 rev
Farktop Womens Oversized Long Trench Coat Double Breasted Lapel Windproof Overcoat with Belt
Farktop$44.364.2★864 rev
Saodimallsu Women Crop Double Breasted Trench Coat Raglan Sleeve Work Office Cropped Jacket With Pockets
Saodimallsu$42.484.3★1,109 rev
Newest
by launch dateSteve Madden Womens Long Oversized Lapel Jacket Relaxed Open Front Lightweight Trench Style Spring Fashion Coat
Steve Madden$50.0070 rev
ATLASLAVA Women Rain Jacket Waterproof Raincoat with Hood Breathable Long Windbreaker Trench Coat Black M
ATLASLAVA$45.45126 rev
Dqbeng Womens Short Trench Jacket Plaid Lining Button Front Lightweight Classic Casual Outerwear with Pockets (Beige-Medium)
Dqbeng$40.94358 rev
Dqbeng Womens Short Trench Jacket Plaid Lining Button Front Lightweight Classic Casual Outerwear with Pockets (Camel-Small)
Dqbeng$39.68358 rev
Maohao Womens Cropped Trench Coat Double Breasted Short Jacket High Collar Fall Winter Coats Trendy Outfit with Belt(Khaki S)
Maohao$38.56267 rev
Trending
90-day click momentum
FARVALUE Womens Double Breasted Trench Coat Water Resistant Windbreaker Classic Belted Lapel Overcoat Black Small
FARVALUE$47.864.2★
Makkrom Womens Double Breasted Long Trench Coat Windproof Classic Lapel Slim Overcoat with Belt
Makkrom$49.324.0★
poonyfesh Womens Waterproof Long Trench Coat Double Breasted Length Classic Lapel Belt Coat With Removable Hood Khaki X-Large
poonyfesh$55.134.2★
Garemcy Womens Long Waterproof Trench Coat Double Breasted Classic Lapel Coat Belted with Detachable Hood Khaki Large
Garemcy$56.764.0★
Dqbeng Womens Short Trench Jacket Plaid Lining Button Front Lightweight Classic Casual Outerwear with Pockets (Camel-Small)
Dqbeng$39.684.5★
What buyers say about black trench coat
What buyers praise and complain about, mined from review topics.What buyers love
“fits to the size that we selected”
“Excellent quality”
“Cute & stylish”
“Perfect lightweight jacket”
“Excellent material”
“Very warm”
“Excellent price”
“Cute color”
“Very comfortable”
“It provides excellent protection from cold weather”
What buyers complain about
“Fit is loose”
“seems flimsy and not a good material”
“The sleeves are very short”
“definitely lacking in quality construction”
“Looks expensive”
“description is misleading”
“It did arrive a little wrinkled”
“heavy and bulky”
“Too tight around shoulders”
“Poor quality and wrong color”
Top return reasons
Common questions
- Is black trench coat profitable to sell on Amazon United States?
- The niche generates $81K/yr across 205 tracked products. 5 of 22 products launched in the last 360 days are still selling. 90-day search growth is -56.7%. Flapen's verdict: Skip it (46/100).
- How competitive is the black trench coat niche?
- 50 brands and 56 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 39% of demand.
- What do buyers complain about in black trench coat?
- Top complaints mined from reviews: Size-Overall, Material Quality, Sleeve Fit. The return rate is 21.1% — above our launch gate.
- When does demand for black trench coat peak?
- Demand peaks in Feb–Mar–Oct–Nov–Dec; the busiest month runs 3.7× the quietest.
- What does it cost to enter the black trench coat niche?
- Listings span $28.40–$118.18; the average listing price is $54.11 (sweet spot $15–$100). The average incumbent carries 1,203 reviews — the moat a new listing must climb.