Black Trench Coat

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -56.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months

2.5M

Growth, 90 days vs prior 90

-56.7%

Conversion, latest week

0.1%

Market size, estimated

$81Ka year

Peak month

November3.7× the quietest month

Top search term

trench coat584K searches a year

Listings sell for $54.11 on average, from $28.40 to $118.18. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $54.11 that is $0 to $5K a year per listing.

Average price

$54.11inside the $15 to $100 sweet spot

Price range

$28.40–$118.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

21.1%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #50 within Coats, Jackets & Vests. It carries 1,203 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

2.9%

Average rank

#50in Coats, Jackets & Vests

Average rating

4.25 starsAmazon United States average 4.42 stars

Average reviews

1,203per listing

Listings tracked

205

22 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

22

Successful launches

5Amazon's first-year sales bar

Average brand age

39 months