Is black tourmaline bracelet profitable to sell on Amazon United States?

The niche generates $60K/yr across 31 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +17.5%. Flapen's verdict: Worth a look (53/100).

How competitive is the black tourmaline bracelet niche?

25 brands and 27 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 55% of demand.

When does demand for black tourmaline bracelet peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the black tourmaline bracelet niche?

Listings span $4.81–$48.75; the average listing price is $12.37 (sweet spot $15–$100). The average incumbent carries 1,056 reviews — the moat a new listing must climb.

black tourmaline bracelet

Worth a look

Shows low returns (1.6%), but a small market ($60K/yr) keeps it on the watch list.

Returns

Great1.6%

return rate — above 5% kills the launch gate

Brand share

Great55%

top-5 brand share — no brand owns this niche

Price range

Great$4.81–$48.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,056.32

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$12.37

avg listing price — sweet spot $15–$100

Growth

Okay+17.5%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$60K

$60K/yr · 167K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, black tourmaline bracelet is a $60K/yr Amazon United States market (167K searches/yr). The top 5 brands hold 55% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

black tourmaline bracelet market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $74K–$99K; units × avg price
Conversion rate: 2.9%
Avg BSR: #801
Page quality: 0%
Prime: 97%
Sponsored: 94%
Out of stock: 1.3%
Avg brand age: 31 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 falling

Sellers

Top-5 brand share

55%

Top 20: 95%

Top-5 click share

47%

Top 20: 88%

Open market

38%

BONNY BOXX15%
LPBeads15%
MASSIVE BEADS9%
AULSIEY8%
Raicegs8%
Landorilo7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +17.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top black tourmaline bracelet search terms

black tourmaline bracelet92K/yr +19.6%2.7% conv.
tourmaline bracelet44K/yr +22.7%1.1% conv.
turmalina negra bracelet5K/yr +54.3%1.8% conv.
black tourmaline bracelet for women7K/yr -11.0%3.5% conv.
pulsera de turmalina negra original5K/yr +55.5%0.8% conv.
black tourmaline bracelet men5K/yr +10.7%1.5% conv.
turmalina negra pulsera5K/yr -69.1%0.3% conv.
turmalina negra original pulsera4K/yr -55.6%1.1% conv.

All search terms

Top black tourmaline bracelet products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BONNY BOXX Natural Genuine Gemstone Faceted Round Beads Bracelets 3mm Adjustable Stretchy Tiny Faceted Black Tourmaline Bracelet Healing Crystal Reiki Chakra Dainty Jewelry Fashion Gifts

BONNY BOXX$8.794.2★307 rev

AULSIEY Hematite Black Tourmaline Obsidian Bracelet for Men Triple Empath Protection Bracelet Gifts for Women Protection Healing Crystal Bracelets Evil Eye Jewelry Bracelets Mental Health-8mm

AULSIEY$12.944.6★110 rev

LPBeads Handmade Natural Gemstone Stretch Elastic 4m Black Tourmaline Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men

LPBeads$8.974.5★1,456 rev

Raicegs 4MM Black Tourmaline Beaded Bracelets Healing Crystal Bracelet for Women Men Natural Stone Handmade Stretch Bracelet Reiki Spiritual Jewelry

Raicegs$5.874.2★217 rev

MASSIVE BEADS Black Tourmaline - Super Protection - Handmade Yoga Stretch Elastic Bracelet Natural Stone Crystal Healing Power Energy Gifts for Unisex Adult 8mm

MASSIVE BEADS$9.074.4★3,511 rev

Newest

by launch date

Gnamy Triple Protection Bracelet Gifts for Women Healing Crystal Beaded Bracelets Hematite Black Tourmaline Tigers Eye Natural Worry Stones Anxiety Birthday Mothers Day Jewelry Presents for Mom Mother Her Adults Grandma

Gnamy$12.3275 rev

5mo ago

Bivei Evil Eye Bracelets Protection Strength Crystal Healing Bracelet 8MM with Black Tourmaline Hematite & Tiger Eye - Spiritual Stretch Beaded Jewelry for Women Men Gift

Bivei$13.6367 rev

5mo ago

Bivei No Negativity Bracelet Strength Crystal Healing Bracelet 8MM with Black Tourmaline & Amethyst & Tiger Eye - Spiritual Stretch Beaded Jewelry for Women Men Gift

Bivei$14.5867 rev

5mo ago

Bolinailo 3Pcs Natural Healing Crystal Bracelets for Women Men 4mm 6mm 8mm Beaded Stretch Bracelet Set Black Tourmaline Natural Stone Gemstone Jewelry Gifts for Meditation Reiki & Yoga

Bolinailo$9.9620 rev

5mo ago

HGDEER Evil Eye Bracelets Crystal Bracelets Protection Black Tourmaline Tigers Good Luck Gifts Healing Spiritual Jewelry for Women Charm Grounding Positive Energy Stocking Stuffer

HGDEER$14.11151 rev

1y ago

Common questions

Is black tourmaline bracelet profitable to sell on Amazon United States?: The niche generates $60K/yr across 31 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +17.5%. Flapen's verdict: Worth a look (53/100).
How competitive is the black tourmaline bracelet niche?: 25 brands and 27 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 55% of demand.
When does demand for black tourmaline bracelet peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the black tourmaline bracelet niche?: Listings span $4.81–$48.75; the average listing price is $12.37 (sweet spot $15–$100). The average incumbent carries 1,056 reviews — the moat a new listing must climb.

black tourmaline bracelet

black tourmaline bracelet market data

Competition & brand share

Demand & seasonality

Top black tourmaline bracelet search terms

Top black tourmaline bracelet products on Amazon

Top sellers

Newest

Trending

Common questions

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