Black Tie for Women

Shoppers searched for this 762K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $170K a year.

Searches, last 12 months

762K

Growth, 90 days vs prior 90

-21.5%

Conversion, latest week

2.3%

Market size, estimated

$170Ka year

Peak month

October3.3× the quietest month

Top search term

ties for women114K searches a year

Listings sell for $9.72 on average, from $5.46 to $18.01. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $9.72 that is $2K to $5K a year per listing.

Average price

$9.72under the $15 to $100 sweet spot

Price range

$5.46–$18.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

$2K–$5K

Returns

3.5%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3,895 within Ties, Cummerbunds & Pocket Squares. It carries 303 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#3,895in Ties, Cummerbunds & Pocket Squares

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

303per listing

Listings tracked

21

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

33 months