black tie
Worth a lookShows searches that convert (11.0% search→purchase), but high returns (5.1%) keeps it on the watch list.
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Market size
Great$1.4M$1.4M/yr · 1.1M searches
Price range
Good$4.81–$35.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+27.6%90-day search growth — must beat 0% to launch
Brand share
Good72%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.48avg listing price — sweet spot $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,787.14avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.1%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, black tie is a $1.4M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 54/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
black tie market data
- Units sold / yr
- 150K–200K
- avg 6,000–8,000/product
- Revenue / yr
- $1.7M–$2.3M
- units × avg price
- Conversion rate
- 11.0%
- Avg BSR
- #31
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.4%
- Avg brand age
- 49 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
22
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
61%
Top 20: 99%
Open market
22%
- Man of Men23%
- JEMYGINS22%
- HISDERN12%
- RBOCOTT8%
- Tie G U Style7%
- KOOELLE6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +27.6% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 4.0×
Top black tie search terms
- black tie993K/yr
- black silk tie23K/yr
- corbata negra13K/yr
- black tir15K/yr
- black silk ties for men12K/yr
- solid black tie8K/yr
- satin tie7K/yr
- silk black tie6K/yr
- solid black ties for men4K/yr
- long black tie5K/yr
Top black tie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Man of Men Solid Black Color Ties for Men Mens Ties Adjustable Mens Tie Necktie for Business and Wedding
Man of Men$5.684.6★1,185 rev
JEMYGINS Black Tie Silk Necktie for Men Business and Wedding
JEMYGINS$7.024.7★5,240 rev
RBOCOTT Silk Black Tie Business Wedding Formal Necktie for Men (Black)
RBOCOTT$8.014.6★10,208 rev
TIE G Solid Satin Color Formal Necktie and Pocket Square Sets in Gift Box (Black)
Tie G U Style$7.574.7★12,531 rev
HISDERN Black Ties for Men Solid Plaid Black Tie with Pocket Square Set Formal Business Mens Ties Handkerchiefs Plain Checkered Silk Necktie Wedding
HISDERN$14.084.7★13,010 rev
Newest
by launch date
ZENVERNO Mens Black Tie Classic Solid Color Necktie for Men 3.15 (8cm) Width Formal Wedding Business (Black)
ZENVERİNO$9.9943 rev
Barry.Wang Black Tie for Men Striped Silk Necktie Pocket Square Cufflinks Set Formal Business Wedding Party Prom
Barry.Wang$14.052,718 rev
Black Tie Mens Ties Black Ties for Men Satin Mens Neckties Neck Ties Mens Black Mens Tie Wedding Guest Dress
ItkFresh$5.02329 rev
Luckyvestir Womens Black Tie Ajustable Clip on Ties for Women School Uniform Ties for Girls 14 Women Acessory
Luckyvestir$10.10282 rev
Puistr Mens Ties Solid Pure Color 3.15 (8CM) Necktie Plain Formal Business Wedding Black Ties For Men
Puistr$6.681,744 rev
Trending
90-day click momentumZENVERNO Mens Black Tie Classic Solid Color Necktie for Men 3.15 (8cm) Width Formal Wedding Business (Black)
ZENVERİNO$9.994.7★
Luckyvestir Womens Black Tie Ajustable Clip on Ties for Women School Uniform Ties for Girls 14 Women Acessory
Luckyvestir$10.104.4★
Man of Men Solid Black Color Ties for Men Mens Ties Adjustable Mens Tie Necktie for Business and Wedding
Man of Men$5.684.6★
HISDERN Black Ties for Men Woven Classic Necktie Handkerchief Set Formal Floral Tie with Pocket Square for Wedding Business
HISDERN$14.124.7★
Calvin Klein UNISON SOLID TIE
Calvin Klein$35.604.4★
What buyers say about black tie
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“Good for the price”
“Good material”
“fits well”
“As described”
“The color is rich”
“Quick to put on”
“Looks very elegant”
“good length”
“Beautiful design”
What buyers complain about
“To long”
“Cheap, it feel cheap,”
“Cheap material”
“It wasnt as thick as I thought”
“The shade black is a bit off for my purpose”
“Cheap stitching”
“The thread came out after one use”
“No pocket square in package”
“though those on the taller side may find it a bit limiting”
“Could be a little lower in price”
Top return reasons
Common questions
- Is black tie profitable to sell on Amazon United States?
- The niche generates $1.4M/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +27.6%. Flapen's verdict: Worth a look (54/100).
- How competitive is the black tie niche?
- 15 brands and 22 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in black tie?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 5.1% — above our launch gate.
- When does demand for black tie peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 4.0× the quietest.
- What does it cost to enter the black tie niche?
- Listings span $4.81–$35.60; the average listing price is $11.48 (sweet spot $15–$100). The average incumbent carries 3,787 reviews — the moat a new listing must climb.