Black Tie

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+27.6%

Conversion, latest week

11.0%

Market size, estimated

$1.4Ma year

Peak month

October4.0× the quietest month

Top search term

black tie993K searches a year

Listings sell for $11.48 on average, from $4.81 to $35.60. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At $11.48 that is $69K to $92K a year per listing.

Average price

$11.48under the $15 to $100 sweet spot

Price range

$4.81–$35.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

6,000–8,000

Revenue per listing a year

$69K–$92K

Returns

5.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #31 within Ties, Cummerbunds & Pocket Squares. It carries 3,787 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#31in Ties, Cummerbunds & Pocket Squares

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

3,787per listing

Listings tracked

21

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

49 months