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Black Thongs for Women

Maybe

The top 5 products take only 22% of clicks. But the average product has 24,257 reviews to catch up to, so Black Thongs for Women is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 16,930 Clothing, Shoes & Jewelry niches · +7 vs the category median of 45
Market size
$62K/yr186K searches / yr
90-day growth
+2.6%search demand this quarter
Competition
22%top-5 click share · 41 brands · 53 sellers

Flapen Score

Black Thongs for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Black Thongs for Women is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Thongs for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Black Thongs for Women 186K times last year and spent an estimated $62K. The top 5 brands take 44% of clicks. Demand peaks in Jan–Aug–Oct. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
186K
Growth, 90 days vs prior 90
+2.6%
Conversion, latest week
2.3%
Market size, estimated
$62Ka year
Peak month
January1.9× the quietest month
Top search term
black seamless underwear women32K searches a year

02 · Price

A sale here is worth $14.79.

Listings sell for $14.79 on average, from $7.53 to $29.38. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $14.79 that is $0 to $1K a year per listing.

Average price
$14.79under the $15 to $100 sweet spot
Price range
$7.53–$29.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #76 within Lingerie. It carries 24,257 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#76in Lingerie
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
24,257per listing
Listings tracked
87

04 · Newcomers

2 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Black Thongs for Women products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 22% of clicks, no more. An open shelf where new products get seen.

$0$1K$2K$4K$5K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

41 rising

Sellers

53

Est. top-5 brand share

44%

Top 20: 87%

Est. top-5 click share

22%

Top 20: 60%

Open market

51%

  • voenxe12%
  • Molasus12%
  • HSYUEEVIA7%
  • SIMIYA7%
  • Hanes6%
  • INNERSY5%

Demand

Black Thongs for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Aug, Oct · busiest ÷ quietest = 1.9×

Search terms

Top Black Thongs for Women search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • black seamless underwear women32K/yr
  • black underwear women cotton15K/yr
  • womens black cotton underwear13K/yr
  • black briefs for women12K/yr
  • black bikini underwear women13K/yr
  • hanes black underwear women10K/yr
  • cotton underwear for women black8K/yr
  • womens black underwear cotton9K/yr
  • black bikini underwear6K/yr
  • black womens underwear cotton7K/yr

Reviews and returns

What reviews say buyers love and hate about Black Thongs for Women

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Comfort-Overall”
23%of negative reviews mention “Size-Overall”
2.8%of orders come back
“longer than expected”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Black Thongs for Women questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data