black thong
Skip itA small market ($74K/yr) — this niche doesn't clear our bar today.
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$6.82–$28.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$11.97avg listing price — sweet spot $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Growth
Okay+1.4%90-day search growth — must beat 0% to launch
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad8,749.36avg incumbent reviews — the moat a new listing must climb
Market size
Bad$74K$74K/yr · 312K searches
According to Flapen's Amazon United States niche tracking, black thong is a $74K/yr Amazon United States market (312K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jan. Verdict: Skip it — 46/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
black thong market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $48K–$60K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #93
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 40 months
- Avg seller age
- 168 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
27 falling
Sellers
31
Top-5 brand share
54%
Top 20: 92%
Top-5 click share
38%
Top 20: 72%
Open market
41%
- voenxe24%
- READY TO LOVE11%
- KUKU PANDA9%
- ANZERMIX6%
- PNQUNZ5%
- oshkang4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.4% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.6×
Top black thong search terms
- black thong139K/yr
- thong lingerie42K/yr
- black thongs43K/yr
- lingerie thong27K/yr
- plus size g string22K/yr
- whale tail thong9K/yr
- g string cotton7K/yr
- g strings for women sexy lingerie10K/yr
- black thong underwear9K/yr
- lace things5K/yr
Top black thong products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Black No Show Underwear Thongs for Women Seamless Ladies Thong Invisible No Line Breathable Comfortable Panties Soft Gym Workout Undies Underpants for Woman Athletic Running Wide Gusset Tangas 5-Pack
voenxe$13.474.6★72,407 rev
READY TO LOVE Cotton Underwear for Women Pack Sexy Stretch Soft Thongs Breathable Thong Panties for Leggings Workout Yoga Black
READY TO LOVE$9.334.4★3,909 rev
ANZERMIX Womens Breathable Cotton Thong Panties Pack of 6 (Black-6PK Medium)
ANZERMIX$9.514.5★75,396 rev
KUKU PANDA Cotton Thongs for Women Sexy Seamless Woman G String Panties 3 Pack Set (Black Medium)
KUKU PANDA$14.574.4★7,149 rev
PNQUNZ Cotton Thongs for Women G-String Breathable Underwear Low Rise T-back Panties Comfortable Stretch 6 Pack (US Alpha Small Regular Regular B-6 Pack Black)
PNQUNZ$12.604.3★1,121 rev
Newest
by launch date
READY TO LOVE Cotton Underwear for Women Lace Sexy Soft Thongs Low Rise T-Back Black Lingerie Gym Sets Woman
READY TO LOVE$12.96385 rev
READY TO LOVE Cotton Underwear for Women Lace Sexy Soft Thongs Low Rise T-Back Lingerie Stretchy Ladies Panties
READY TO LOVE$11.73385 rev
Derisaly Womens Seamless Thongs Underwear No Show Thong Wave-waisted Invisible Panties Comfy Heart Cutout for Ladies 6 Pack (Sleek Black 6Pack M)
Derisaly$15.14206 rev
ZSXZCGSB Sexy Underwear for Women Lace Thongs with Sparkling Letter Charms Fun and Flirty Panties for Women Sexy
ZSXZCGSB$8.1374 rev
ANSUKOO Seamless Thongs for Women 6 Pack No Show Underwear Comfortable Ladies Panties Underpants Invisible Gym Workout Undies Black
ANSUKOO$12.57174 rev
Trending
90-day click momentumREADY TO LOVE Cotton Underwear for Women Lace Sexy Soft Thongs Low Rise T-Back Lingerie Stretchy Ladies Panties
READY TO LOVE$11.734.5★
voenxe Seamless Women Underwear Thongs No Show Ladies Thong Invisible No Line Breathable Comfortable Panties Undies Womens No Seam Soft Wide Gusset Tanga Legging Underpants for Woman 5-Pack
voenxe$13.484.6★
Black No Show Underwear Thongs for Women Seamless Ladies Thong Invisible No Line Breathable Comfortable Panties Soft Gym Workout Undies Underpants for Woman Athletic Running Wide Gusset Tangas 5-Pack
voenxe$13.484.6★
READY TO LOVE Cotton Underwear for Women Lace Sexy Soft Thongs Low Rise T-Back Black Lingerie Gym Sets Woman
READY TO LOVE$12.964.5★
UNDER THE SEA 10 Pack G String Thongs for Women Seamless Underwear Low Rise No Show Thong Underwear Women Pack Sexy Panties Girl Ladies
UNDER THE SEA$11.604.4★
What buyers say about black thong
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable wear”
“They don't fit too tight either”
“true to size, great quality”
“definitely breathable”
“Really soft”
“Good price”
“Material is soft”
“Liked colors”
“As advertised”
“Good coverage and stretch and feel like good quality”
What buyers complain about
“Size down”
“Not comfortable”
“not comfy material”
“Not satisfactory quality”
“Stretched out”
“rips easily”
“The band is thick”
“the stitching already looked loose”
“Stitching does not hold up super great on the side straps tho”
“kind of flimsy and light”
Top return reasons
Common questions
- Is black thong profitable to sell on Amazon United States?
- The niche generates $74K/yr across 42 tracked products. 5 of 9 products launched in the last 360 days are still selling. 90-day search growth is +1.4%. Flapen's verdict: Skip it (46/100).
- How competitive is the black thong niche?
- 27 brands and 31 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in black thong?
- Top complaints mined from reviews: Size-Overall, Comfort-Overall, Material Quality. The return rate is 3.2%.
- When does demand for black thong peak?
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- What does it cost to enter the black thong niche?
- Listings span $6.82–$28.09; the average listing price is $11.97 (sweet spot $15–$100). The average incumbent carries 8,749 reviews — the moat a new listing must climb.