Black Thong
FailShoppers spend an estimated $74K a year here, so Black Thong is a Fail.
- Flapen Score
- 46 / 100Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 4546
- Market size
- $74K/yr312K searches / yr
- 90-day growth
- +1.4%search demand this quarter
- Competition
- 38%top-5 click share · 27 brands · 31 sellers
Flapen Score
Black Thong against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Black Thong is stronger. Inside it, weaker.
Market
The Black Thong market on Amazon at a glance
Shoppers on Amazon United States searched for Black Thong 312K times last year and spent an estimated $74K. The top 5 brands take 54% of clicks. Demand peaks in Jan. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 312K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.
- Searches, last 12 months
- 312K
- Growth, 90 days vs prior 90
- +1.4%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $74Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- black thong139K searches a year
02 · Price
A sale here is worth $11.97.
Listings sell for $11.97 on average, from $6.82 to $28.09. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $11.97 that is $0 to $1K a year per listing.
- Average price
- $11.97under the $15 to $100 sweet spot
- Price range
- $6.82–$28.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 3.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #93 within Lingerie. It carries 8,749 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #93in Lingerie
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 8,749per listing
- Listings tracked
- 42
04 · Newcomers
5 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Black Thong products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Black No Show Underwear Thongs for Women Seamless Ladies Thong Invisible No Line Breathable Comfortable Panties Soft Gym Workout Undies Underpants for Woman Athletic Running Wide Gusset Tangas 5-Pack
- Price
- $13.47
- Rating
- 4.6/5
- Reviews
- 72,407
- Age
- 7y ago

READY TO LOVE Cotton Underwear for Women Pack Sexy Stretch Soft Thongs Breathable Thong Panties for Leggings Workout Yoga Black
- Price
- $9.33
- Rating
- 4.4/5
- Reviews
- 3,909
- Age
- 2y ago

ANZERMIX Womens Breathable Cotton Thong Panties Pack of 6 (Black-6PK Medium)
- Price
- $9.51
- Rating
- 4.5/5
- Reviews
- 75,396
- Age
- 9y ago

KUKU PANDA Cotton Thongs for Women Sexy Seamless Woman G String Panties 3 Pack Set (Black Medium)
- Price
- $14.57
- Rating
- 4.4/5
- Reviews
- 7,149
- Age
- 4y ago

PNQUNZ Cotton Thongs for Women G-String Breathable Underwear Low Rise T-back Panties Comfortable Stretch 6 Pack (US Alpha Small Regular Regular B-6 Pack Black)
- Price
- $12.60
- Rating
- 4.3/5
- Reviews
- 1,121
- Age
- 1y ago
Trending
estimated 90-day click momentum
READY TO LOVE Cotton Underwear for Women Lace Sexy Soft Thongs Low Rise T-Back Lingerie Stretchy Ladies Panties
- Price
- $11.73
- Rating
- 4.5/5
- Reviews
- 385
- Age
- 8mo ago

voenxe Seamless Women Underwear Thongs No Show Ladies Thong Invisible No Line Breathable Comfortable Panties Undies Womens No Seam Soft Wide Gusset Tanga Legging Underpants for Woman 5-Pack
- Price
- $13.48
- Rating
- 4.6/5
- Reviews
- 72,407
- Age
- 7y ago

Black No Show Underwear Thongs for Women Seamless Ladies Thong Invisible No Line Breathable Comfortable Panties Soft Gym Workout Undies Underpants for Woman Athletic Running Wide Gusset Tangas 5-Pack
- Price
- $13.48
- Rating
- 4.6/5
- Reviews
- 72,407
- Age
- 7y ago

READY TO LOVE Cotton Underwear for Women Lace Sexy Soft Thongs Low Rise T-Back Black Lingerie Gym Sets Woman
- Price
- $12.96
- Rating
- 4.5/5
- Reviews
- 385
- Age
- 8mo ago

UNDER THE SEA 10 Pack G String Thongs for Women Seamless Underwear Low Rise No Show Thong Underwear Women Pack Sexy Panties Girl Ladies
- Price
- $11.60
- Rating
- 4.4/5
- Reviews
- 873
- Age
- 1y ago
Newest
by launch date
READY TO LOVE Cotton Underwear for Women Lace Sexy Soft Thongs Low Rise T-Back Black Lingerie Gym Sets Woman
- Price
- $12.96
- Rating
- 4.5/5
- Reviews
- 385
- Age
- 8mo ago

READY TO LOVE Cotton Underwear for Women Lace Sexy Soft Thongs Low Rise T-Back Lingerie Stretchy Ladies Panties
- Price
- $11.73
- Rating
- 4.5/5
- Reviews
- 385
- Age
- 8mo ago

Derisaly Womens Seamless Thongs Underwear No Show Thong Wave-waisted Invisible Panties Comfy Heart Cutout for Ladies 6 Pack (Sleek Black 6Pack M)
- Price
- $15.14
- Rating
- 3.4/5
- Reviews
- 206
- Age
- 8mo ago

ZSXZCGSB Sexy Underwear for Women Lace Thongs with Sparkling Letter Charms Fun and Flirty Panties for Women Sexy
- Price
- $8.13
- Rating
- 4.2/5
- Reviews
- 74
- Age
- 8mo ago

ANSUKOO Seamless Thongs for Women 6 Pack No Show Underwear Comfortable Ladies Panties Underpants Invisible Gym Workout Undies Black
- Price
- $12.57
- Rating
- 4.6/5
- Reviews
- 174
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.
Brands
27 falling
Sellers
31
Est. top-5 brand share
54%
Top 20: 92%
Est. top-5 click share
38%
Top 20: 72%
Open market
41%
- voenxe24%
- READY TO LOVE11%
- KUKU PANDA9%
- ANZERMIX6%
- PNQUNZ5%
- oshkang4%
Demand
Black Thong search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.6×
Search terms
Top Black Thong search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- black thong139K/yr
- thong lingerie42K/yr
- black thongs43K/yr
- lingerie thong27K/yr
- plus size g string22K/yr
- whale tail thong9K/yr
- g string cotton7K/yr
- g strings for women sexy lingerie10K/yr
- black thong underwear9K/yr
- lace things5K/yr
Reviews and returns
What reviews say buyers love and hate about Black Thong
We read the reviews and the return reasons for every product selling here.
“Size down”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Thong questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









