Is black thigh highs profitable to sell on Amazon United States?

The niche generates $54K/yr across 121 tracked products. 2 of 21 products launched in the last 360 days are still selling. 90-day search growth is -14.0%. Flapen's verdict: Worth a look (50/100).

How competitive is the black thigh highs niche?

47 brands and 93 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 44% of demand.

What do buyers complain about in black thigh highs?

Top complaints mined from reviews: Size-Overall, Thigh Fit, Durability. The return rate is 4.7%.

What does it cost to enter the black thigh highs niche?

Listings span $5.47–$49.21; the average listing price is $11.82 (sweet spot $15–$100). The average incumbent carries 3,451 reviews — the moat a new listing must climb.

black thigh highs

Worth a look

Shows a fragmented shelf (top 5 take 21% of clicks), but a small market ($54K/yr) keeps it on the watch list.

Competition

Great21%

top-5 click share — an open shelf

Brand share

Great44%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Great$5.47–$49.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.82

avg listing price — sweet spot $15–$100

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,451.44

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.7%

return rate — above 5% kills the launch gate

Growth

Bad-14.0%

90-day search growth — must beat 0% to launch

Market size

Bad$54K

$54K/yr · 190K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, black thigh highs is a $54K/yr Amazon United States market (190K searches/yr). The top 5 brands hold 44% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

black thigh highs market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $59K–$71K; units × avg price
Conversion rate: 2.4%
Avg BSR: #9,957
Page quality: 0%
Prime: 98%
Sponsored: 93%
Out of stock: 0.8%
Avg brand age: 47 months
Avg seller age: 167 days

Competition & brand share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

47 falling

Sellers

Top-5 brand share

44%

Top 20: 78%

Top-5 click share

21%

Top 20: 44%

Open market

52%

RSLOVE12%
DORALLURE10%
Hanes9%
Leg Avenue7%
DancMolly6%
Moon Wood4%

Demand

Weekly Amazon search volume, last 32 weeks — -14.0% search growth over the last 90 days.

Open Trend

Top black thigh highs search terms

opaque thigh high stockings24K/yr -3.5%0.9% conv.
sexy thigh high socks17K/yr -23.9%1.1% conv.
lace thigh high socks15K/yr -18.1%1.2% conv.
hanes thigh high stockings for women13K/yr -27.3%2.3% conv.
sexy knee high socks14K/yr -36.0%1.6% conv.
hanes thigh high stockings8K/yr +48.0%1.9% conv.
nude thigh high stockings8K/yr -12.7%1.6% conv.
thigh high lace socks11K/yr -8.5%1.1% conv.
femboy stockings5K/yr +10.6%1.1% conv.
black thigh high8K/yr -2.6%2.5% conv.

All search terms

Top black thigh highs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

RSLOVE Womens Lace Top Thigh High Sheer Stockings Antiskid Silicone Ultra Shimmery Pantyhose Black One Size

RSLOVE$12.714.3★5,017 rev

DORALLURE Thigh High Stockings Silicone Lace Top Stay Up Silky Semi Sheer Pantyhose for Women Hold Up Nylon Black

DORALLURE$10.074.2★13,156 rev

DancMolly Silky Thigh High Stockings with 17+ Colors Sheer Silicone Lace Top Pantyhose for Women 1 Pair (Black A-B)

DancMolly$8.374.1★3,606 rev

Moon Wood Women Thigh High Socks Extra Long Cotton Knit Warm Thick Tall Over The Knee Boot Stocking Leg Warmers Daily Cosplay

Moon Wood$9.304.5★18,505 rev

HOTBOSS Unbelievable Durability Thigh high stockings Rip Resistant 60D Silicone Lace Top Stay Up Strong Pantyhose for Women Black M-L

HOTBOSS$15.034.6★41 rev

Newest

by launch date

DORALLURE 100D Thigh High Stockings for Women Strong Stay Up Silicone Lace Top Pantyhose

DORALLURE$9.4930 rev

5mo ago

Loviqueen Thigh High Stockings for Women Silky Sheer Stay Up Hosiery with Silicone for Daily Wear & Date Night Black

Loviqueen$12.9048 rev

5mo ago

HOTBOSS Unbelievable Durability Thigh high stockings Rip Resistant 60D Silicone Lace Top Stay Up Strong Pantyhose for Women Black M-L

HOTBOSS$15.0341 rev

6mo ago

Aranmei Womens Lace Top Thigh High Stockings Over Knee Bow Stockings Hosiery Sheer Cosplay

Aranmei$7.2744 rev

1y ago

Zando 6 Pairs Striped Thigh High Socks for Women Knee High Thigh Highs Cosplay Stockings Leg Warmers Programming B Colored Stripes*6

Zando$13.74472 rev

1y ago

What buyers say about black thigh highs

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall14%

“Excellent fit”

Comfort-Overall14%

“comfortable to wear”

Quality-Overall9%

“Overall, very nice and high quality, I recommend getting a size smaller than you normally would”

Warmth6%

“Nice and warm”

Soft Feel5%

“Comfy and soft”

Durability5%

“The material feels durable”

Material Quality5%

“The material is lightweight”

Value For Money4%

“great value”

Stretchability/Expandability/Elasticity3%

“Has good stretchiness”

Shape/Style3%

“The sheer look is super flattering”

What buyers complain about

Size-Overall12%

“Too short”

Thigh Fit9%

“thigh band is iffy”

Durability7%

“Durability is questionable”

Stretchability/Expandability/Elasticity6%

“Not as stretchy as it may seem”

Quality-Overall6%

“Overpriced for the quality”

Thickness4%

“thicker than expected”

Material Quality2%

“Although not the material i was hoping it was”

Comfort-Overall2%

“Not comfortable”

Adhesion/Stickiness2%

“Adhesive Needs to be Stonger - Especially if you are going to be Walking”

Color2%

“Wrong color”

Top return reasons

Size-Overall29%

Thigh Fit16%

Length15%

Color6%

Material Quality4%

Advertised Vs Actual Product4%

Width3%

Quality-Overall2%

Value For Money2%

Thin2%

Common questions

Is black thigh highs profitable to sell on Amazon United States?: The niche generates $54K/yr across 121 tracked products. 2 of 21 products launched in the last 360 days are still selling. 90-day search growth is -14.0%. Flapen's verdict: Worth a look (50/100).
How competitive is the black thigh highs niche?: 47 brands and 93 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 44% of demand.
What do buyers complain about in black thigh highs?: Top complaints mined from reviews: Size-Overall, Thigh Fit, Durability. The return rate is 4.7%.
What does it cost to enter the black thigh highs niche?: Listings span $5.47–$49.21; the average listing price is $11.82 (sweet spot $15–$100). The average incumbent carries 3,451 reviews — the moat a new listing must climb.