black sun hat
Worth a lookShows demand growing +108.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Great+108.8%90-day search growth — must beat 0% to launch
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$17.45avg listing price — sweet spot $15–$100
Price range
Great$7.22–$50.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,421.39avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.4%return rate — above 5% kills the launch gate
Market size
Bad$62K$62K/yr · 125K searches
According to Flapen's Amazon United States niche tracking, black sun hat is a $62K/yr Amazon United States market (125K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 60/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
black sun hat market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $52K–$70K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #181
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 64%
- Out of stock
- 1.1%
- Avg brand age
- 40 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
37 rising
Sellers
44
Top-5 brand share
49%
Top 20: 89%
Top-5 click share
32%
Top 20: 70%
Open market
47%
- FURTALK15%
- Senker Fashion15%
- NPJY9%
- Lanzom5%
- EW East Water5%
- PFFY4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +108.8% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 6.7×
Top black sun hat search terms
- black beach hat29K/yr
- black sun hats for women21K/yr
- black straw hats for women14K/yr
- black sunhat10K/yr
- black beach hats for women9K/yr
- black floppy hat9K/yr
- sun hat black6K/yr
- black summer hats for women5K/yr
- black sunhat women6K/yr
- black summer hat5K/yr
Top black sun hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NPJY Sun Hats for Women Wide Brim Roll-Up Beach Ponytail Hat Packable Travel Foldable Straw Visor Black
NPJY$13.124.1★863 rev
Senker Fashion Sun Hats for Women Oversize Wide Brim Straw Beach Hat Floppy Foldable Roll-Up Summer Vacation UPF 50+ Black
Senker Fashion$15.244.2★1,031 rev
Beach Sun Hats for Women Wide Brim Straw Hat Floppy Packable UPF 50+ UV Protection with for Summer Black
EW East Water$20.624.5★454 rev
Lanzom Womens Wide Brim Straw Hat Big Floppy Foldable Roll up Cap Beach Sun Hat UPF 50+(Twine-Black)
Lanzom$19.624.5★8,375 rev
Sun Hats for Women Gardening Hat Wide Brim Ponytail Beach Sun Protection Breathable Cotton Summer Hat with Fold-Up Brim Black
Hatiis$18.224.5★2,097 rev
Newest
by launch date
Wide Brim Sun Hat for Women UV Protection Bucket Hat with Adjustable Strap Packable Travel Friendly Summer Hat (Black)
Zhula$21.4350 rev
Oversized Beach Hat for Women Wide Brim Straw Sun Hat UPF 50+ UV Protection Foldable Packable Travel Vacation Pool Outdoor Black
YA BELT$19.97131 rev
Womens Sun Visor Hats Wide Brim Straw Beach Hat UV Protection Ponytail Packable Beach Vacation Essentials Black
FURTALK$14.34291 rev
PFFY Packable Sun Bucket Hat for Men UV Protection Sun Hats Waterproof Lightweight Hiking Outdoor Cap Black
PFFY$8.801,164 rev
NPJY Sun Hats for Women Wide Brim Roll-Up Beach Ponytail Hat Packable Travel Foldable Straw Visor Black
NPJY$13.12863 rev
Trending
90-day click momentumNPJY Sun Hats for Women Wide Brim Roll-Up Beach Ponytail Hat Packable Travel Foldable Straw Visor Black
NPJY$13.124.1★
Wide Brim Sun Hat for Women UV Protection Bucket Hat with Adjustable Strap Packable Travel Friendly Summer Hat (Black)
Zhula$21.434.4★
PFFY Packable Sun Bucket Hat for Men UV Protection Sun Hats Waterproof Lightweight Hiking Outdoor Cap Black
PFFY$8.804.3★
Senker Fashion Beach Hats for Women Floppy Straw Sun Hat Embroidered Wide Brim for Summer Honeymoon Vacation Cruise Black
Senker Fashion$10.684.4★
Hot Summer Bucket Hat - Trendy Cotton Sun Hat for Beach Golf Fishing - Fun Outdoor Vacation Boonie for Men and Women (Black)
CHOK.LIDS$12.214.5★
What buyers say about black sun hat
What buyers praise and complain about, mined from review topics.What buyers love
“Fits my big head comfortably”
“Product is extremely reliable”
“also great for style”
“Looks just as pictured”
“Great value”
“- Hat was comfortable”
“Super light and breathable”
“The cotton material feels comfortable”
“Great for in the pool or on the beach”
“Convenient & packable”
What buyers complain about
“Fit is horrible”
“The string broke as soon as I put it on”
“Oddly shaped”
“Secondly, the item is a cheap piece of crap”
“It arrives wrinkled”
“flimsy”
“Does not look like photos”
“Not durable”
“material looks and feels cheap”
“comes folded with bends in it”
Top return reasons
Common questions
- Is black sun hat profitable to sell on Amazon United States?
- The niche generates $62K/yr across 56 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is +108.8%. Flapen's verdict: Worth a look (60/100).
- How competitive is the black sun hat niche?
- 37 brands and 44 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in black sun hat?
- Top complaints mined from reviews: Size-Overall, Strap/String Quality, Shape/Style. The return rate is 5.4% — above our launch gate.
- When does demand for black sun hat peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 6.7× the quietest.
- What does it cost to enter the black sun hat niche?
- Listings span $7.22–$50.30; the average listing price is $17.45 (sweet spot $15–$100). The average incumbent carries 3,421 reviews — the moat a new listing must climb.