Black Sun Hat

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +108.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months

125K

Growth, 90 days vs prior 90

+108.8%

Conversion, latest week

2.8%

Market size, estimated

$62Ka year

Peak month

July6.7× the quietest month

Top search term

black beach hat29K searches a year

Listings sell for $17.45 on average, from $7.22 to $50.30. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $17.45 that is $0 to $2K a year per listing.

Average price

$17.45inside the $15 to $100 sweet spot

Price range

$7.22–$50.30

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

5.4%of orders · Amazon United States median 2.1%

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #181 within Sun Hats. It carries 3,421 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#181in Sun Hats

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

3,421per listing

Listings tracked

56

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

4Amazon's first-year sales bar

Average brand age

40 months