Black Sleeveless Turtleneck

Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months

182K

Growth, 90 days vs prior 90

-21.5%

Conversion, latest week

0.8%

Market size, estimated

$27Ka year

Top search term

turtle neck tank top17K searches a year

Listings sell for $17.81 on average, from $8.47 to $35.18. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $17.81 that is $0 to $2K a year per listing.

Average price

$17.81inside the $15 to $100 sweet spot

Price range

$8.47–$35.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

9.7%of orders · Amazon United States median 2.1%

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #1,412 within Sweaters. It carries 863 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

99%

Prime listings

100%

Out of stock, average day

8.4%

Average rank

#1,412in Sweaters

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

863per listing

Listings tracked

71

24 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

24

Successful launches

2Amazon's first-year sales bar

Average brand age

29 months