Is black sleeveless turtleneck profitable to sell on Amazon United States?

The niche generates $27K/yr across 71 tracked products. 2 of 24 products launched in the last 360 days are still selling. 90-day search growth is -21.5%. Flapen's verdict: Skip it (45/100).

How competitive is the black sleeveless turtleneck niche?

29 brands and 32 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 46% of demand.

What do buyers complain about in black sleeveless turtleneck?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Arm Fit. The return rate is 9.7% — above our launch gate.

What does it cost to enter the black sleeveless turtleneck niche?

Listings span $8.47–$35.18; the average listing price is $17.81 (sweet spot $15–$100). The average incumbent carries 863 reviews — the moat a new listing must climb.

black sleeveless turtleneck

Skip it

A small market ($27K/yr) — this niche doesn't clear our bar today.

Competition

Great26%

top-5 click share — an open shelf

Brand share

Great46%

top-5 brand share — no brand owns this niche

Avg price

Great$17.81

avg listing price — sweet spot $15–$100

Price range

Great$8.47–$35.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good863.11

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Bad-21.5%

90-day search growth — must beat 0% to launch

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Returns

Bad9.7%

return rate — above 5% kills the launch gate

Market size

Bad$27K

$27K/yr · 182K searches

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, black sleeveless turtleneck is a $27K/yr Amazon United States market (182K searches/yr). The top 5 brands hold 46% of demand. Verdict: Skip it — 45/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

black sleeveless turtleneck market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $27K–$36K; units × avg price
Conversion rate: 0.8%
Avg BSR: #1,412
Page quality: 0%
Prime: 100%
Sponsored: 99%
Out of stock: 8.4%
Avg brand age: 29 months
Avg seller age: 187 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

29 falling

Sellers

Top-5 brand share

46%

Top 20: 91%

Top-5 click share

26%

Top 20: 58%

Open market

48%

Biffxeu13%
Zeagoo10%
JUSTFASHIONNOW9%
EasyGala7%
Shetells7%
Amazon Essentials6%

Demand

Weekly Amazon search volume, last 32 weeks — -21.5% search growth over the last 90 days.

Open Trend

Top black sleeveless turtleneck search terms

turtle neck tank top17K/yr +43.5%0.4% conv.
turtleneck tank top15K/yr +39.7%0.4% conv.
black sleeveless turtleneck24K/yr -36.9%0.8% conv.
white sleeveless turtleneck10K/yr -14.5%0.9% conv.
sleeveless turtle neck7K/yr +16.6%0.3% conv.
sleeveless turtleneck sweater23K/yr -60.7%0.3% conv.
black sleeveless turtleneck women7K/yr -4.6%1.1% conv.
turtleneck tank7K/yr -13.8%0.2% conv.
sleeveless turtlenecks7K/yr -28.4%0.3% conv.
turtle neck tank6K/yr -8.1%0.3% conv.

All search terms

Top black sleeveless turtleneck products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Biffxeu Black Sleeveless Turtlenecks for Women Mock Turtleneck Sleeveless Sweater Vest Knit Tops L

Biffxeu$18.544.4★1,038 rev

JUSTFASHIONNOW Mock Turtleneck Sleeveless Tops High Cowl Neck Stretchy Relax Fit Casual 2026 Summer Layer Tank Top(Black Large)

JUSTFASHIONNOW$9.834.1★191 rev

EasyGala Women Sleeveless Mock Turtle Neck Tops Double Lined Fitted Tank Tops Basic T Shirts Business Going Out Tops Summer Clothes 2025 Black Medium

EasyGala$16.804.4★1,048 rev

Amazon Essentials Womens Cotton Modal Mock-Neck Slim-Fit Rib-Knit Sleeveless Top Pack of 2 Black/Eggshell White Large

Amazon Essentials$18.384.4★575 rev

Zeagoo Womens Mock Turtleneck Tank Tops 2025 Slim Fitted Sleeveless Top Stretchy Basic Casual Layer Tee Shirts A-Black

Zeagoo$11.434.5★961 rev

Newest

by launch date

Avidlove Womens Mock Turtle Neck Tank Top Double Lined Basic Tops Going Out Y2K Tops Fitted Summer Outfits 2026 (Black M

Avidlove$17.2522 rev

4mo ago

Arach&Cloz Womens Cashmere Mock Neck Tank Tops Sleeveless Vest Short Sleeve High Turtleneck Fall Spring Lightweight Trendy Summer Sweater Soft Slim Fit Work Business Casual Outfits 2026 Coffee M

Arach&Cloz$16.5638 rev

5mo ago

ForeFair Womens Mock Turtleneck Sleeveless Tank Top Double Lined Going Out Tops Ruched Basic Tight Tee Shirts(S Black)

ForeFair$16.2640 rev

5mo ago

ANRABESS Mock Neck Tops for Women Basic Soft Ribbed Slim Tank Tops Comfy for Yoga Lounge & Office Versatile Summer Shirt Black Medium

ANRABESS$8.47155 rev

6mo ago

JUSTFASHIONNOW Mock Turtleneck Sleeveless Tops High Cowl Neck Stretchy Relax Fit Casual 2026 Summer Layer Tank Top(Black Large)

JUSTFASHIONNOW$9.83191 rev

8mo ago

What buyers say about black sleeveless turtleneck

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall26%

“Fit well”

Comfort-Overall11%

“very comfortable”

Soft Feel10%

“Material is soft”

Quality-Overall10%

“Quality feels solid for the price”

Shape/Style5%

“Flattering”

Color4%

“I love the color”

Material Quality4%

“The material is so comfortable”

Stretchability/Expandability/Elasticity4%

“Nice amount of stretch”

Advertised Vs Actual Product3%

“Shirt is exactly as pictured”

Durability2%

“Durable and comfortable”

What buyers complain about

Size-Overall19%

“Very small”

Quality-Overall12%

“Poor quality”

Arm Fit4%

“Tight arm holes”

Neck Fit4%

“Due to this the neck does not fit properly”

Value For Money4%

“Look expensive”

Thin3%

“It's pretty thin”

Color3%

“its actually off white”

Thickness3%

“I think its just too thin”

Material Quality3%

“Im not the biggest fan of the material”

Durability2%

“Struck once worn”

Top return reasons

Size-Overall42%

Neck Fit9%

Length8%

Chest Fit7%

Material Quality6%

Thin4%