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Black Silk Shirt

Fail

An estimated 15.7% of orders come back, so Black Silk Shirt is a Fail.

Flapen Score
31
31 / 100
Ranks 15,685 of 16,930 Clothing, Shoes & Jewelry niches · −14 vs the category median of 45
Market size
$31K/yr164K searches / yr
90-day growth
-21.6%search demand this quarter
Competition
68%top-5 click share · 10 brands · 14 sellers

Flapen Score

Black Silk Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Black Silk Shirt is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Silk Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Black Silk Shirt 164K times last year and spent an estimated $31K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months
164K
Growth, 90 days vs prior 90
-21.6%
Conversion, latest week
0.8%
Market size, estimated
$31Ka year
Peak month
December3.0× the quietest month
Top search term
black silk shirt21K searches a year

02 · Price

A sale here is worth $22.55.

Listings sell for $22.55 on average, from $14.82 to $77.15. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $22.55 that is $0 to $2K a year per listing.

Average price
$22.55inside the $15 to $100 sweet spot
Price range
$14.82–$77.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
15.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #922 within Blouses & Button-Down Shirts. It carries 2,099 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#922in Blouses & Button-Down Shirts
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
2,099per listing
Listings tracked
16

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Black Silk Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

14

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

10%

  • Brand 143%
  • Brand 215%
  • Brand 313%
  • Brand 46%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (4 brands, 10%)

Demand

Black Silk Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Holiday '25DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Black Silk Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black silk shirt21K/yr
  • red silk shirt16K/yr
  • black silk button up shirt women11K/yr
  • 100% silk blouse9K/yr
  • silk tee shirts women9K/yr
  • blue satin blouse9K/yr
  • white silk button down shirt women9K/yr
  • silk button up8K/yr
  • red satin shirt12K/yr
  • black satin button up shirt women8K/yr

Reviews and returns

What reviews say buyers love and hate about Black Silk Shirt

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Size-Overall”
16%of negative reviews mention “Wrinkles”
15.7%of orders come back
“It came wrinkled”
A buyer, on “Wrinkles”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Black Silk Shirt questions

Answered from the same tracked data.