Black Silk Scarf

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months

144K

Growth, 90 days vs prior 90

+13.6%

Conversion, latest week

4.5%

Market size, estimated

$67Ka year

Peak month

October1.5× the quietest month

Top search term

black silk scarf62K searches a year

Listings sell for $10.42 on average, from $4.09 to $48.67. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $10.42 that is $1K to $3K a year per listing.

Average price

$10.42under the $15 to $100 sweet spot

Price range

$4.09–$48.67

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

4.2%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #903 within Scarves & Wraps. It carries 2,224 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#903in Scarves & Wraps

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

2,224per listing

Listings tracked

46

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months