Is Black Silk Dress profitable to sell on Amazon United States?

Flapen scores Black Silk Dress 55 out of 100 on Amazon United States, a Maybe. Shoppers spend $36K a year across 172 tracked products. 10 of the 102 products launched in the last year cleared the first-year sales bar. Search demand grew +19.1% in the last 90 days.

How competitive is the Black Silk Dress niche on Amazon United States?

76 brands and 105 sellers compete in Black Silk Dress on Amazon United States. The top 5 Black Silk Dress products take 12% of clicks, and the top 5 brands take 34%.

What do buyers complain about in Black Silk Dress?

Black Silk Dress buyers on Amazon United States complain most about Size-Overall, Quality-Overall, and Material Quality. An estimated 31.6% of orders come back, which is high.

When does demand for Black Silk Dress peak?

Search demand for Black Silk Dress on Amazon United States peaks in Sep–Oct, and the busiest month runs 3.0× the quietest.

What does it cost to enter the Black Silk Dress niche?

Black Silk Dress sells for $49.83 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $16.31 to $83.51. The average product has 666 reviews, the count a new listing must catch up to.

Black Silk Dress

Maybe

The top 5 products take only 12% of clicks. But an estimated 31.6% of orders come back, so Black Silk Dress is a Maybe.

Filters No Dominant Brand High Returns

Flapen Score: 55
55 / 100Top 14% of 16,930 Clothing, Shoes & Jewelry niches · +10 vs the category median of 45
Market size: $36K/yr719K searches / yr
90-day growth: +19.1%search demand this quarter
Competition: 12%top-5 click share · 76 brands · 105 sellers

Flapen Score

Black Silk Dress against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Black Silk Dress is stronger. Inside it, weaker.

55Maybe

This niche Category average

See the method

Market

The Black Silk Dress market on Amazon at a glance

Shoppers on Amazon United States searched for Black Silk Dress 719K times last year and spent an estimated $36K. The top 5 brands take 34% of clicks. Demand peaks in Sep–Oct. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 719K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months: 719K
Growth, 90 days vs prior 90: +19.1%
Conversion, latest week: 0.1%
Market size, estimated: $36Ka year
Peak month: October3.0× the quietest month
Top search term: brown bridesmaid dresses139K searches a year

02 · Price

A sale here is worth $49.83.

Listings sell for $49.83 on average, from $16.31 to $83.51. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $49.83 that is $0 to $5K a year per listing.

Average price: $49.83inside the $15 to $100 sweet spot
Price range: $16.31–$83.51
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 1K–2K
Units per listing a year: 0–100
Revenue per listing a year: $0–$5K
Returns: 31.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #1,777 within Dresses. It carries 666 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings: 83%
Prime listings: 74%
Out of stock, average day: 5.7%
Average rank: #1,777in Dresses
Average rating: 4.12 starsAmazon United States average 4.42 stars
Average reviews: 666per listing
Listings tracked: 172

04 · Newcomers

10 of last year's 102 launches cleared the first-year sales bar.

102 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 102
Successful launches: 10Amazon's first-year sales bar
Average brand age: 22 months

Products

Top Black Silk Dress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 12% of clicks. An open shelf where new products get seen.

Brands

76 falling

Sellers

105

Top-5 brand share

34%

Top 20: 67%

Top-5 click share

12%

Top 20: 33%

Open market

63%

Brand 114%
Brand 27%
Brand 35%
Brand 44%
Brand 54%
Brand 63%

Demand

Black Silk Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Sep, Oct · busiest ÷ quietest = 3.0×

Search terms

Top Black Silk Dress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

brown bridesmaid dresses139K/yr +4.5%0.1% conv.
brown satin dress131K/yr +20.3%0.2% conv.
brown silk dress66K/yr +21.5%0.1% conv.
brown elegant dress for women44K/yr +39.1%0.1% conv.
brown bridesmaid dress30K/yr +49.7%0.1% conv.
brown dress formal26K/yr +30.2%0.1% conv.
brown gown30K/yr -2.9%0.1% conv.
satin brown dress24K/yr +19.9%0.2% conv.
formal brown dresses for women27K/yr +7.5%0.1% conv.
brown wedding dress20K/yr +44.2%0.1% conv.

Reviews and returns

What reviews say buyers love and hate about Black Silk Dress

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”

14%of negative reviews mention “Size-Overall”

31.6%of orders come back

“it ran small”

A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Clothing, Shoes & Jewelry niches

Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

Squirrel Repellent

$2.3M/yr+140.5%

Tomato Cage

$4.4M/yr+261.3%

Mole Repellent for Lawns

$3.6M/yr+155.2%

America 250 Flag

$2.3M/yr+389.5%

Jet Nozzle High Pressure Hose Nozzle

$1.5M/yr+628.3%

FAQ

Common Black Silk Dress questions

Answered from the same tracked data.

Categories