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Black Short Wig

Fail

An estimated 10.8% of orders come back, so Black Short Wig is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$47K/yr99K searches / yr
90-day growth
+0.2%search demand this quarter
Competition
26%top-5 click share · 51 brands · 56 sellers

Flapen Score

Black Short Wig against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Black Short Wig is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Short Wig market on Amazon at a glance

Shoppers on Amazon United States searched for Black Short Wig 99K times last year and spent an estimated $47K. The top 5 brands take 63% of clicks. Demand peaks in Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
+0.2%
Conversion, latest week
2.8%
Market size, estimated
$47Ka year
Peak month
October6.6× the quietest month
Top search term
black short wig47K searches a year

02 · Price

A sale here is worth $17.35.

Listings sell for $17.35 on average, from $8.94 to $46.95. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $17.35 that is $0 to $2K a year per listing.

Average price
$17.35inside the $15 to $100 sweet spot
Price range
$8.94–$46.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
10.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #567 within Wigs. It carries 1,906 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
99%
Out of stock, average day
3.4%
Average rank
#567in Wigs
Average rating
4.06 starsAmazon United States average 4.42 stars
Average reviews
1,906per listing
Listings tracked
86

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Black Short Wig products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

51 rising

Sellers

56

Top-5 brand share

63%

Top 20: 84%

Top-5 click share

26%

Top 20: 60%

Open market

35%

  • Brand 143%
  • Brand 27%
  • Brand 36%
  • Brand 44%
  • Brand 53%
  • Brand 62%

Demand

Black Short Wig search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 6.6×

Search terms

Top Black Short Wig search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black short wig47K/yr
  • brown short wig19K/yr
  • short black hair wig10K/yr
  • black short hair wig10K/yr
  • short dark brown wig6K/yr
  • short brown hair wig7K/yr

Reviews and returns

What reviews say buyers love and hate about Black Short Wig

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Wig/Artificial Hair Quality”
14%of negative reviews mention “Wig/Artificial Hair Quality”
10.8%of orders come back
“Horrible Wig”
A buyer, on “Wig/Artificial Hair Quality”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Black Short Wig questions

Answered from the same tracked data.