Is black shirt profitable to sell on Amazon United States?

The niche generates $365K/yr across 102 tracked products. 11 of 18 products launched in the last 360 days are still selling. 90-day search growth is +18.9%. Flapen's verdict: Worth a look (55/100).

How competitive is the black shirt niche?

38 brands and 98 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in black shirt?

Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 4.8%.

When does demand for black shirt peak?

Demand peaks in Aug–Sep; the busiest month runs 2.8× the quietest.

What does it cost to enter the black shirt niche?

Listings span $6.37–$48.59; the average listing price is $14.08 (sweet spot $15–$100). The average incumbent carries 25,554 reviews — the moat a new listing must climb.

black shirt

Worth a look

Shows a fragmented shelf (top 5 take 21% of clicks), but a deep review moat (25,554 avg reviews) keeps it on the watch list.

Competition

Great21%

top-5 click share — an open shelf

Brand share

Great53%

top-5 brand share — no brand owns this niche

Price range

Great$6.37–$48.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.08

avg listing price — sweet spot $15–$100

Market size

Good$365K

$365K/yr · 2.2M searches

Growth

Okay+18.9%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.8%

return rate — above 5% kills the launch gate

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Review moat

Bad25,554.35

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, black shirt is a $365K/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 55/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

black shirt market data

Units sold / yr: 25K–30K; avg 250–500/product
Revenue / yr: $352K–$422K; units × avg price
Conversion rate: 1.2%
Avg BSR: #550
Page quality: 0%
Prime: 96%
Sponsored: 92%
Out of stock: 0.5%
Avg brand age: 37 months
Avg seller age: 134 days

Competition & brand share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

38 rising

Sellers

Top-5 brand share

53%

Top 20: 90%

Top-5 click share

21%

Top 20: 50%

Open market

41%

Gildan16%
Trendy Queen11%
GAYHAY10%
EKLENTSON9%
Amazon Essentials7%
AUTOMET6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +18.9% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 2.8×

Open Trend

Top black shirt search terms

black shirt880K/yr +9.1%0.6% conv.
black t shirt291K/yr +24.3%1.3% conv.
black shirts280K/yr +12.8%0.8% conv.
black tshirt213K/yr +23.3%1.3% conv.
gildan soft style tshirt163K/yr +53.6%0.4% conv.
gildan heavy cotton t shirt69K/yr +73.8%0.4% conv.
womens novelty t-shirts72K/yr +0.4%0.0% conv.
gildan ultra cotton t shirts men22K/yr +39.6%0.5% conv.
black gildan tshirt21K/yr +15.4%2.1% conv.
camisa negra23K/yr +14.9%0.2% conv.

All search terms

Top black shirt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EKLENTSON Cotton T Shirts for Men Casual Short Sleeve Shirts Fitted Crew Neck Tee Solid Color Tshirt Summer Black L

EKLENTSON$10.934.5★364 rev

GAYHAY Black Shirt Womens Going Out Crop Tops Short Sleeve Casual Y2K Tshirts Workout Athletic Double Lined Trendy Outfits 2026

GAYHAY$6.784.4★1,100 rev

Trendy Queen Womens Short Sleeve T Shirts - Buttery Soft Summer Crop Tops Slim Fit Y2k Basic Tees for Workout Black S

Trendy Queen$9.774.5★6,253 rev

AUTOMET Womens Crew Neck Short Sleeve Basic T-Shirt 2026 Black S

AUTOMET$9.144.6★1,679 rev

GAYHAY Black Oversized Tshirts for Women - Summer Spring Tops Short Sleeve Tee Shirts Fashion Casual Workout Clothes 2026

GAYHAY$6.854.3★256 rev

Newest

by launch date

Amazon Essentials Womens Oversized-Fit Short Sleeve Crewneck Shirt Black X-Large

Amazon Essentials$8.66144 rev

3mo ago

TNNZEET Black Shirt Womens - Short Sleeve Spring Summer Casual Tops Loose Basic Tees Crew Neck Tshirts Fashion Clothes 2026

TNNZEET$6.37203 rev

6mo ago

GAYHAY Black Oversized Tshirts for Women - Summer Spring Tops Short Sleeve Tee Shirts Fashion Casual Workout Clothes 2026

GAYHAY$6.85256 rev

6mo ago

Amazon Essentials Mens Relaxed Fit Cotton Jersey T-Shirt Black XX-Large

Amazon Essentials$9.30377 rev

1y ago

Amazon Essentials Mens Relaxed Fit Cotton Jersey T-Shirt Black Medium

Amazon Essentials$8.85377 rev

1y ago

What buyers say about black shirt

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall26%

“Fits as expected”

Quality-Overall11%

“Amazing quality”

Comfort-Overall10%

“comfortable to wear”

Soft Feel8%

“Its soft”

Material Quality6%

“light material”

Value For Money5%

“Good value for money”

Color5%

“Colors are vibrant”

Stretchability/Expandability/Elasticity3%

“It's nice and stretchy”

Shape/Style2%

“Really Flattering”

Advertised Vs Actual Product2%

“As Described”

What buyers complain about

Size-Overall23%

“Too short”

Material Quality8%

“Cheap material”

Quality-Overall6%

“Low quality”

Smell5%

“Arrived with a chemical smell”

Shrinkage Resistance4%

“Shrinks in wash”

Thickness2%

“Shirt is thick”

Color2%

“faded ever so slightly”

Hard Feel2%

“Not soft at all”

Length1%

“Length Long”

Stretchability/Expandability/Elasticity1%

“is very bit not super stretchy”

Top return reasons

Size-Overall52%

Length9%

Material Quality9%

Chest Fit6%

Sleeve Fit4%

Waist Fit2%