Black Sheath Dress

Shoppers searched for this 377K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months

377K

Growth, 90 days vs prior 90

-11.0%

Conversion, latest week

0.3%

Market size, estimated

$35Ka year

Peak month

September1.8× the quietest month

Top search term

black sheath dress for women46K searches a year

Listings sell for $36.18 on average, from $12.62 to $378.93. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $36.18 that is $0 to $4K a year per listing.

Average price

$36.18inside the $15 to $100 sweet spot

Price range

$12.62–$378.93

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

23.7%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #925 within Dresses. It carries 2,726 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#925in Dresses

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

2,726per listing

Listings tracked

197

38 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

38

Successful launches

6Amazon's first-year sales bar

Average brand age

34 months