Black Shades Men

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $233K a year.

Searches, last 12 months

173K

Growth, 90 days vs prior 90

+22.1%

Conversion, latest week

2.5%

Market size, estimated

$233Ka year

Peak month

June1.6× the quietest month

Top search term

black shades men59K searches a year

Listings sell for $52.82 on average, from $8.70 to $430.54. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $52.82 that is $5K to $13K a year per listing.

Average price

$52.82inside the $15 to $100 sweet spot

Price range

$8.70–$430.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$5K–$13K

Returns

2.7%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #343 within Sunglasses & Eyewear Accessories. It carries 3,218 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#343in Sunglasses & Eyewear Accessories

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

3,218per listing

Listings tracked

33

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

6Amazon's first-year sales bar

Average brand age

53 months