black shades men
Worth a lookShows a sweet-spot price point ($52.82 avg), but prices mostly outside the sweet spot ($8.70–$430.54) keeps it on the watch list.
Avg price
Great$52.82avg listing price — sweet spot $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Returns
Good2.7%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Good+22.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$233K$233K/yr · 173K searches
Review moat
Okay3,217.88avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Price range
Bad$8.70–$430.54cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, black shades men is a $233K/yr Amazon United States market (173K searches/yr). The top 5 brands hold 62% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
black shades men market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $264K–$317K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #343
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
61
Top-5 brand share
62%
Top 20: 98%
Top-5 click share
52%
Top 20: 87%
Open market
31%
- Sunier20%
- KALIYADI12%
- EYLRIM10%
- Versace10%
- LINVO10%
- GFUIARA7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +22.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top black shades men search terms
- black shades men59K/yr
- black glasses for men47K/yr
- mens gradient sunglasses15K/yr
- designer shades for men20K/yr
- black shades for men9K/yr
- men shades designer6K/yr
- mens black shades7K/yr
- gafas originales para hombre10K/yr
Top black shades men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sunier Polarized Sunglasses for Men and Women Retro Square Matte Finish UV400 Protection Shades for Driving Fishing
Sunier$9.574.5★1,741 rev
LINVO Polarized Sunglasses for Men Women Driving Sun glasses Shades 80s Retro Style Square
LINVO$10.694.5★6,256 rev
EYLRIM Square Frame Sunglasses for Women Men Trendy Chunky Rectangle Sun Glasses Black Shades UV400 Protection(A1 Black/Grey)
EYLRIM$14.884.5★1,539 rev
KALIYADI Sunglasses-Men Polarized-Sunglasses for Men: Classic Sun Glasses for Driving Fishing Golf with UV400 Protection
KALIYADI$9.994.4★205 rev
GFUIARA Trendy Square Sunglasses for Men Women Fashion Thick Rectangle Sun Glasses UV Protection Shades Designer Style
GFUIARA$8.704.6★1,213 rev
Newest
by launch date
FEISEDY Retro Aviator Polarized Sunglasses for Men Women Trendy Rectangle Womens Mens UV400 Driving Sun Glasses B0377
FEISEDY$19.7940 rev
KALIYADI Sunglasses-Men Polarized-Sunglasses for Men: Classic Sun Glasses for Driving Fishing Golf with UV400 Protection
KALIYADI$9.99205 rev
KALIYADI Sunglasses for Mens Polarized-Sunglasses: Men Sun Glasses with UV400 Protection for Driving Fishing Golf
KALIYADI$9.62234 rev
Meta Ray-Ban (Gen 2) Wayfarer Matte Black | Smart AI Glasses for Men Women 2x Battery Life 3K Ultra HD 12 MP Camera Audio Video Recording Polarized Gradient Graphite Lenses Sunglasses
Meta$388.942,558 rev
WISTON XL Z87 Sunglasses for Men Women UV400 Protection Lightweight TR90 Frame Square Dark Black Shades for Driving Fishing Z8246 Matte Black/Dark Black(Non-Polarized)
WISTON$24.4719 rev
Trending
90-day click momentumKALIYADI Sunglasses-Men Polarized-Sunglasses for Men: Classic Sun Glasses for Driving Fishing Golf with UV400 Protection
KALIYADI$9.994.4★
KALIYADI Sunglasses for Mens Polarized-Sunglasses: Men Sun Glasses with UV400 Protection for Driving Fishing Golf
KALIYADI$9.624.3★
FEISEDY Retro Aviator Polarized Sunglasses for Men Women Trendy Rectangle Womens Mens UV400 Driving Sun Glasses B0377
FEISEDY$19.794.4★
Meta Ray-Ban (Gen 2) Wayfarer Matte Black | Smart AI Glasses for Men Women 2x Battery Life 3K Ultra HD 12 MP Camera Audio Video Recording Polarized Gradient Graphite Lenses Sunglasses
Meta$388.944.1★
WISTON XL Z87 Sunglasses for Men Women UV400 Protection Lightweight TR90 Frame Square Dark Black Shades for Driving Fishing Z8246 Matte Black/Dark Black(Non-Polarized)
WISTON$24.473.9★
What buyers say about black shades men
What buyers praise and complain about, mined from review topics.What buyers love
“Solid quality”
“Great value”
“liked the size”
“Comfortable fit”
“as advertised”
“Comfort and stylish”
“The quality and color are great”
“they are durable”
“The frame is lightweight”
“The design is really cool”
What buyers complain about
“uncomfortable fit”
“Poor quality”
“Broke easily”
“Waste of money”
“No blue light filter”
“Dark”
“not effective”
“too fragile”
“However the lens smidge easily”
“Poor shipping and handling material”
Top return reasons
Common questions
- Is black shades men profitable to sell on Amazon United States?
- The niche generates $233K/yr across 33 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is +22.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the black shades men niche?
- 22 brands and 61 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in black shades men?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.7%.
- When does demand for black shades men peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the black shades men niche?
- Listings span $8.70–$430.54; the average listing price is $52.82 (sweet spot $15–$100). The average incumbent carries 3,218 reviews — the moat a new listing must climb.