Black Shades for Men

Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +61.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $287K a year.

Searches, last 12 months

203K

Growth, 90 days vs prior 90

+61.3%

Conversion, latest week

1.4%

Market size, estimated

$287Ka year

Peak month

July3.9× the quietest month

Top search term

rayban wayfarer for women68K searches a year

Listings sell for $99.40 on average, from $9.57 to $388.94. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $99.40 that is $0 to $10K a year per listing.

Average price

$99.40inside the $15 to $100 sweet spot

Price range

$9.57–$388.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$10K

Returns

5.0%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #787 within Sunglasses & Eyewear Accessories. It carries 5,154 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

9.3%

Average rank

#787in Sunglasses & Eyewear Accessories

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

5,154per listing

Listings tracked

70

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

4Amazon's first-year sales bar

Average brand age

53 months