black shades
Worth a lookShows a fragmented shelf (top 5 take 28% of clicks), but prices mostly outside the sweet spot ($6.09–$430.54) keeps it on the watch list.
Competition
Great28%top-5 click share — an open shelf
Brand share
Great49%top-5 brand share — no brand owns this niche
Avg price
Great$19.39avg listing price — sweet spot $15–$100
Growth
Good+30.6%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$107K$107K/yr · 222K searches
Review moat
Okay3,981.04avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.3%return rate — above 5% kills the launch gate
Price range
Bad$6.09–$430.54cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, black shades is a $107K/yr Amazon United States market (222K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jun. Verdict: Worth a look — 51/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
black shades market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $116K–$155K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #532
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 154 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
38 falling
Sellers
50
Top-5 brand share
49%
Top 20: 90%
Top-5 click share
28%
Top 20: 66%
Open market
42%
- Dollger12%
- miyya10%
- aisswzber9%
- Joopin9%
- LYZOIT9%
- SOJOS8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +30.6% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 1.9×
Top black shades search terms
- big black sunglasses34K/yr
- black oversized sunglasses23K/yr
- oversized black sunglasses14K/yr
- oversized black sunglasses for women16K/yr
- big square sunglasses for women11K/yr
- huge sunglasses11K/yr
- square oversized sunglasses for women11K/yr
- large black sunglasses for women10K/yr
- oversized retro sunglasses8K/yr
- large square sunglasses for women8K/yr
Top black shades products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dollger Square Oversized Sunglasses for Women Men Trendy Fashion Flat Top Big Black Frame Shades Large One Piece Shield Shades with UV400 Protection for Driving
Dollger$12.814.6★5,960 rev
Joopin Oversized Sunglasses Womens Trendy Polarized Big Black Sun Glasses for Woman UV Protection Retro Ladies Large Square Shades Sunnies
Joopin$12.624.5★26,791 rev
aisswzber Womens Chic Square Oversized Sunglasses Big Large Wide Fashion Shades for Women Men 100% UV Protection
aisswzber$8.604.4★436 rev
miyya Bug Eye Oversized Polarized Sunglasses Womens Trendy Retro Sun Glasses for Women 2025 Oversized UV Protection Shades
miyya$9.604.6★992 rev
miyya Oversized Polarized Sunglasses Women Trendy Retro Sun Glasses for Women 2025 Oversized Shades
miyya$10.654.4★693 rev
Newest
by launch date
FEISEDY Polarized Sunglasses for Women Classic Vintage Square Wraparound UV400 Protection Shade B0309 Black/Grey
FEISEDY$16.10168 rev
YMRFW Oversized Retro Aviator Sunglasses for Women Men Trend 70s Thick Classic Vintage Style Sun Glasses
YMRFW$16.28398 rev
Azoxus Large Cat Eye Sunglasses Chic Wide Frame Retro Oversized Shades Women Sunglasses Black
Azoxus$6.89124 rev
miyya Oversized Polarized Sunglasses Women Trendy Retro Sun Glasses for Women 2025 Oversized Shades
miyya$15.73693 rev
miyya Bug Eye Oversized Polarized Sunglasses Womens Trendy Retro Sun Glasses for Women 2025 Oversized UV Protection Shades
miyya$9.60992 rev
Trending
90-day click momentumFEISEDY Polarized Sunglasses for Women Classic Vintage Square Wraparound UV400 Protection Shade B0309 Black/Grey
FEISEDY$16.104.5★
miyya Oversized Polarized Sunglasses Women Trendy Retro Sun Glasses for Women 2025 Oversized Shades
miyya$15.734.4★
LYZOIT Square Oversized Sunglasses for Women Men Big Shield Large Rimless Shades Super Dark Black Sun glasses sensitive eyes
LYZOIT$17.874.6★
ANDWOOD Oversized Sunglasses for Women Big Large Square Wide Frame Shades UV Protection Super Dark Black Sun glasses sensitive eyes
ANDWOOD$15.844.5★
LYZOIT Square Oversized Sunglasses for Women Men Big Flat Top 2 pack Fashion Shield Large UV Protection Rimless Shades Black Tortoise Sun glasses
LYZOIT$15.584.6★
What buyers say about black shades
What buyers praise and complain about, mined from review topics.What buyers love
“liked the size”
“are good quality UV”
“Good value for money”
“Perfect shape”
“So comfortable”
“Good shades”
“Exactly as described”
“They feel lightweight on the face”
“durable and good quality and i love that they are a snug fit and they even come with a pouch and cleaning rag”
“The glasses are sturdy”
What buyers complain about
“Really big”
“dont last”
“Not well made”
“Waste of money”
“Cheap material”
“flimsy”
“Everything is not what is advertised”
“Very uncomfortable to wear”
“Bulky”
“The Bluetooth/connectivity is horrible”
Top return reasons
Common questions
- Is black shades profitable to sell on Amazon United States?
- The niche generates $107K/yr across 69 tracked products. 5 of 9 products launched in the last 360 days are still selling. 90-day search growth is +30.6%. Flapen's verdict: Worth a look (51/100).
- How competitive is the black shades niche?
- 38 brands and 50 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in black shades?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 5.3% — above our launch gate.
- When does demand for black shades peak?
- Demand peaks in Jun; the busiest month runs 1.9× the quietest.
- What does it cost to enter the black shades niche?
- Listings span $6.09–$430.54; the average listing price is $19.39 (sweet spot $15–$100). The average incumbent carries 3,981 reviews — the moat a new listing must climb.