Black Scarf for Men

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -86.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months

64K

Growth, 90 days vs prior 90

-86.4%

Conversion, latest week

4.0%

Market size, estimated

$29Ka year

Peak month

December30.7× the quietest month

Top search term

black scarf for men32K searches a year

Listings sell for $11.55 on average, from $6.70 to $19.90. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $11.55 that is $1K to $3K a year per listing.

Average price

$11.55under the $15 to $100 sweet spot

Price range

$6.70–$19.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

4.9%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #3,609 within Scarves. It carries 4,999 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

95%

Out of stock, average day

5.1%

Average rank

#3,609in Scarves

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

4,999per listing

Listings tracked

22

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

45 months