Black Scarf

Shoppers searched for this 7.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +37.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

7.1M

Growth, 90 days vs prior 90

+37.9%

Conversion, latest week

2.0%

Market size, estimated

$1.4Ma year

Peak month

June2.9× the quietest month

Top search term

head scarf1.2M searches a year

Listings sell for $10.05 on average, from $4.09 to $20.06. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At $10.05 that is $40K to $50K a year per listing.

Average price

$10.05under the $15 to $100 sweet spot

Price range

$4.09–$20.06

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

4,000–5,000

Revenue per listing a year

$40K–$50K

Returns

3.1%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #99 within Scarves & Wraps. It carries 3,302 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#99in Scarves & Wraps

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

3,302per listing

Listings tracked

30

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

40 months