Black Ruffle Socks

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months

155K

Growth, 90 days vs prior 90

+3.2%

Conversion, latest week

6.1%

Market size, estimated

$89Ka year

Peak month

October2.7× the quietest month

Top search term

black ruffle socks93K searches a year

Listings sell for $9.41 on average, from $5.02 to $18.47. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $9.41 that is $941 to $2K a year per listing.

Average price

$9.41under the $15 to $100 sweet spot

Price range

$5.02–$18.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$941–$2K

Returns

2.0%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #10,384 within Socks & Hosiery. It carries 835 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

3.7%

Average rank

#10,384in Socks & Hosiery

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

835per listing

Listings tracked

59

20 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

20

Successful launches

3Amazon's first-year sales bar

Average brand age

29 months