Is black rhinestone clutch profitable to sell on Amazon United States?

The niche generates $115K/yr across 108 tracked products. 1 of 30 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Skip it (49/100).

How competitive is the black rhinestone clutch niche?

74 brands and 77 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 31% of demand.

What do buyers complain about in black rhinestone clutch?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Chain/Key Quality. The return rate is 12.6% — above our launch gate.

When does demand for black rhinestone clutch peak?

Demand peaks in Sep–Oct; the busiest month runs 2.2× the quietest.

What does it cost to enter the black rhinestone clutch niche?

Listings span $8.71–$792.80; the average listing price is $30.11 (sweet spot $15–$100). The average incumbent carries 612 reviews — the moat a new listing must climb.

black rhinestone clutch

Skip it

High returns (12.6%) — this niche doesn't clear our bar today.

Brand share

Incredible31%

top-5 brand share — no brand owns this niche

Competition

Incredible20%

top-5 click share — an open shelf

Avg price

Incredible$30.11

avg listing price — sweet spot $15–$100

Review moat

Good612.38

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Market size

Okay$115K

$115K/yr · 170K searches

Growth

Bad-0.6%

90-day search growth — must beat 0% to launch

Price range

Bad$8.71–$792.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Bad12.6%

return rate — above 5% kills the launch gate

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, black rhinestone clutch is a $115K/yr Amazon United States market (170K searches/yr). The top 5 brands hold 31% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 49/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

black rhinestone clutch market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $90K–$120K; units × avg price
Conversion rate: 2.2%
Avg BSR: #960
Page quality: 0%
Prime: 99%
Sponsored: 94%
Out of stock: 4.4%
Avg brand age: 34 months
Avg seller age: 174 days

Competition & brand share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

74 falling

Sellers

Top-5 brand share

31%

Top 20: 72%

Top-5 click share

20%

Top 20: 51%

Open market

64%

Boutique De FGG9%
XquiziFit6%
JAMBHALA5%
TINDTOP5%
Selighting5%
BABEYOND5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.6% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 2.2×

Open Trend

Top black rhinestone clutch search terms

black satin clutch28K/yr +7.7%2.9% conv.
black beaded clutch27K/yr +0.4%0.8% conv.
black rhinestone clutch21K/yr -2.1%0.9% conv.
black beaded purse16K/yr -6.7%0.4% conv.
black prom purse7K/yr +26.4%1.4% conv.
black satin purse11K/yr -13.9%2.1% conv.
black satin clutch evening bag7K/yr -0.1%2.8% conv.
black satin evening bag10K/yr +0.7%2.6% conv.
black sparkly clutch7K/yr +1.5%1.4% conv.
black sequin clutch12K/yr -21.0%1.2% conv.

All search terms

Top black rhinestone clutch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Selighting 1920s Beaded Clutch Evening Bags for Women Formal Bridal Wedding Vintage Purse Prom Cocktail Party Handbags Black Handbag

Selighting$31.424.6★1,259 rev

UBAYMAX Clutch Purses for Women Formal Pleated Satin Evening Bag Evening Purse Handbags Evening Clutch for Prom Party Wedding (Black)

UBAYMAX$19.124.5★86 rev

Boutique De FGG Black Crystal Evening Bags for Women Formal Party Box Clutch Wedding Rhinestone Handbags Bridal Clutch Purse Mini

Boutique De FGG$35.774.5★842 rev

RomanticDesign Women Bling Evening Bag Fashion Embroidered Beaded Sequin Clutch Cocktail Wedding Party Purse Black

RomanticDesign$25.324.6★193 rev

Elegant Crystal Clutch Purse Rhinestone Beaded Handbag For Women Sparkly Top Handle Evening Bag Purse Wedding Prom (Black)

Bonappella$34.894.6★12 rev

Newest

by launch date

XquiziFit Evening Satin Purse Fomal Black Bow Clutch Womens Evening Handbags Black Evening Bag Wedding Purse

XquiziFit$23.1623 rev

5mo ago

Elegant Crystal Clutch Purse Rhinestone Beaded Handbag For Women Sparkly Top Handle Evening Bag Purse Wedding Prom (Black)

Bonappella$34.8912 rev

6mo ago

FLAIRFOLIO Satin Clutch Purses For Women Formal Clutch Purse Evening Bag Womens Clutch Purse For Wedding Bridal Prom Party (Black)

FLAIRFOLIO$27.2753 rev

8mo ago

XquiziFit Evening Satin Purse with Detachable Chain Fomal Clutch Womens Evening Handbags Black

XquiziFit$23.8523 rev

9mo ago

Larcenciel Elegant Black Satin Evening Clutch Purse for Women Pleated Envelope Party Bags with Detachable Chain Strap Formal Ladies Handbag for Wedding Cocktail Prom Homecoming 9 x 5.1 x 2.1 in

Larcenciel$15.9650 rev

9mo ago

What buyers say about black rhinestone clutch

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall17%

“Its lovely so small yet fits every thing I need”

Quality-Overall13%

“Beautiful, nice quality bag”

Shape/Style9%

“love the style”

Value For Money8%

“Worth every penny”

Advertised Vs Actual Product7%

“Just what I wanted”

Color5%

“the colors are exact”

Design-Overall5%

“The design is elegant”

Material Quality4%

“Material good”

Strap/String Quality3%

“Strap is removable”

Chain/Key Quality3%

“I love the chain handel”

What buyers complain about

Size-Overall20%

“dont fit very well”

Quality-Overall10%

“Poor Quality”

Chain/Key Quality5%

“the chain is broken”

Value For Money4%

“looked like it was more expensive”

Strap/String Quality4%

“Strap breaks easy”

Durability4%

“It came apart by the end of the night”

Strength3%

“its very flimsy”

Color3%

“sent the wrong color”

Material Quality3%

“the only thing im not a huge fan of is the material”

Zipper Quality2%

“The zipper sticks a bit”

Top return reasons

Size-Overall44%

Material Quality12%

Quality-Overall7%

Advertised Vs Actual Product4%

Shape/Style4%

Color3%

Length3%

Value For Money2%

Width2%

Strap/String Quality2%

Common questions

Is black rhinestone clutch profitable to sell on Amazon United States?: The niche generates $115K/yr across 108 tracked products. 1 of 30 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Skip it (49/100).
How competitive is the black rhinestone clutch niche?: 74 brands and 77 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 31% of demand.
What do buyers complain about in black rhinestone clutch?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Chain/Key Quality. The return rate is 12.6% — above our launch gate.
When does demand for black rhinestone clutch peak?: Demand peaks in Sep–Oct; the busiest month runs 2.2× the quietest.
What does it cost to enter the black rhinestone clutch niche?: Listings span $8.71–$792.80; the average listing price is $30.11 (sweet spot $15–$100). The average incumbent carries 612 reviews — the moat a new listing must climb.