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Black Rhinestone Clutch

Fail

An estimated 12.6% of orders come back, so Black Rhinestone Clutch is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$115K/yr170K searches / yr
90-day growth
-0.6%search demand this quarter
Competition
20%top-5 click share · 74 brands · 77 sellers

Flapen Score

Black Rhinestone Clutch against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Black Rhinestone Clutch is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Rhinestone Clutch market on Amazon at a glance

Shoppers on Amazon United States searched for Black Rhinestone Clutch 170K times last year and spent an estimated $115K. The top 5 brands take 31% of clicks. Demand peaks in Sep–Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.

Searches, last 12 months
170K
Growth, 90 days vs prior 90
-0.6%
Conversion, latest week
2.2%
Market size, estimated
$115Ka year
Peak month
October2.2× the quietest month
Top search term
black satin clutch28K searches a year

02 · Price

A sale here is worth $30.11.

Listings sell for $30.11 on average, from $8.71 to $792.80. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $30.11 that is $0 to $3K a year per listing.

Average price
$30.11inside the $15 to $100 sweet spot
Price range
$8.71–$792.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
12.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #960 within Clutches & Evening Bags. It carries 612 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
99%
Out of stock, average day
4.4%
Average rank
#960in Clutches & Evening Bags
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
612per listing
Listings tracked
108

04 · Newcomers

1 of last year's 30 launches cleared the first-year sales bar.

30 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
30
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Black Rhinestone Clutch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

74 falling

Sellers

77

Top-5 brand share

31%

Top 20: 72%

Top-5 click share

20%

Top 20: 51%

Open market

64%

  • Brand 19%
  • Brand 26%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Black Rhinestone Clutch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.2×

Search terms

Top Black Rhinestone Clutch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black satin clutch28K/yr
  • black beaded clutch27K/yr
  • black rhinestone clutch21K/yr
  • black beaded purse16K/yr
  • black prom purse7K/yr
  • black satin purse11K/yr
  • black satin clutch evening bag7K/yr
  • black satin evening bag10K/yr
  • black sparkly clutch7K/yr
  • black sequin clutch12K/yr

Reviews and returns

What reviews say buyers love and hate about Black Rhinestone Clutch

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
20%of negative reviews mention “Size-Overall”
12.6%of orders come back
“dont fit very well”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Black Rhinestone Clutch questions

Answered from the same tracked data.