Black Pocket Square

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.0% of those searches ended in a purchase. Searches in the last 90 days moved +36.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months

41K

Growth, 90 days vs prior 90

+36.7%

Conversion, latest week

12.0%

Market size, estimated

$42Ka year

Peak month

October2.4× the quietest month

Top search term

black pocket square34K searches a year

Listings sell for $8.47 on average, from $4.20 to $17.77. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $8.47 that is $2K to $4K a year per listing.

Average price

$8.47under the $15 to $100 sweet spot

Price range

$4.20–$17.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

$2K–$4K

Returns

6.2%of orders · Amazon United States median 2.1%

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #80 within Handkerchiefs. It carries 1,775 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

62%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#80in Handkerchiefs

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

1,775per listing

Listings tracked

13

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

53 months