Black Patent Leather Heels

Shoppers searched for this 291K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months

291K

Growth, 90 days vs prior 90

-17.2%

Conversion, latest week

0.3%

Market size, estimated

$29Ka year

Peak month

December2.4× the quietest month

Top search term

black patent leather heels62K searches a year

Listings sell for $37.04 on average, from $14.67 to $145.34. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $37.04 that is $0 to $4K a year per listing.

Average price

$37.04inside the $15 to $100 sweet spot

Price range

$14.67–$145.34

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

20.5%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #279 within Pumps. It carries 2,782 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

99%

Out of stock, average day

1.2%

Average rank

#279in Pumps

Average rating

4.27 starsAmazon United States average 4.42 stars

Average reviews

2,782per listing

Listings tracked

191

28 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

28

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months