Is black parasol profitable to sell on Amazon United States?

The niche generates $94K/yr across 55 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +73.2%. Flapen's verdict: Worth a look (60/100).

How competitive is the black parasol niche?

33 brands and 43 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in black parasol?

Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 3.7%.

When does demand for black parasol peak?

Demand peaks in May–Jun–Sep–Oct; the busiest month runs 3.2× the quietest.

What does it cost to enter the black parasol niche?

Listings span $13.47–$139.52; the average listing price is $30.81 (sweet spot $15–$100). The average incumbent carries 734 reviews — the moat a new listing must climb.

black parasol

Worth a look

Shows a sweet-spot price point ($30.81 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$30.81

avg listing price — sweet spot $15–$100

Brand share

Great48%

top-5 brand share — no brand owns this niche

Competition

Great32%

top-5 click share — an open shelf

Growth

Great+73.2%

90-day search growth — must beat 0% to launch

Review moat

Good734.47

avg incumbent reviews — the moat a new listing must climb

Price range

Good$13.47–$139.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.7%

return rate — above 5% kills the launch gate

Market size

Bad$94K

$94K/yr · 230K searches

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, black parasol is a $94K/yr Amazon United States market (230K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in May–Jun–Sep–Oct. Verdict: Worth a look — 60/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

black parasol market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $92K–$123K; units × avg price
Conversion rate: 1.3%
Avg BSR: #431
Page quality: 0%
Prime: 91%
Sponsored: 69%
Out of stock: 13.0%
Avg brand age: 47 months
Avg seller age: 190 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

33 falling

Sellers

Top-5 brand share

48%

Top 20: 92%

Top-5 click share

32%

Top 20: 72%

Open market

46%

Gothic Rebel18%
Milcraft9%
URAWESO9%
VampireFreaks7%
VIVI SKY6%
OTOTO6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +73.2% search growth over the last 90 days.

Peak months: May, Jun, Sep, Oct · busiest ÷ quietest = 3.2×

Open Trend

Top black parasol search terms

black parasol36K/yr +113.5%1.7% conv.
gothic umbrella40K/yr +56.3%1.0% conv.
pagoda umbrella34K/yr +84.3%0.5% conv.
goth umbrella32K/yr +48.8%1.3% conv.
gothic parasol14K/yr +147.7%0.9% conv.
goth parasol14K/yr +137.6%1.1% conv.
black lace umbrella12K/yr +43.0%1.9% conv.
skull umbrella8K/yr +41.6%1.4% conv.
bat umbrella7K/yr +35.3%1.8% conv.
parasol black4K/yr +132.2%1.7% conv.

All search terms

Top black parasol products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Milcraft Travel Umbrella Folding UV Resistance Princess Lace Parasol Umbrellas Sun Umbrella for Women Girls

Milcraft$18.784.4★780 rev

URAWESO Black Lace Parasol Goth Lolita UV Blocker Gothic Umbrella for Witch Cosplay Victorian Wedding Travel Halloween Decor (Flower Printed Lining)

URAWESO$19.734.3★520 rev

VIVI SKY Pagoda Peak Old-fashionable Ingenuity Umbrella Parasol (black)

VIVI SKY$23.764.6★2,996 rev

OTOTO NEW! Spookula Vampire Folding Collapsible Umbrella Unique Goth Accessories Cool Gifts Gothic Black and White Cute Rain Umbrella Spooky Halloween

OTOTO$20.654.6★877 rev

DS. DISTINCTIVE STYLE UV Umbrella Skull Parasol Folding Umbrella Automatic Open and Close Sun Umbrella for Walking with Black Anti-UV Rubber Layer

DS. DISTINCTIVE STYLE$18.854.6★173 rev

Newest

by launch date

Dark Wing Auto Open Umbrella with Heart of Darkness Handle - Gothic Pagoda Top Design - 12 Rib Windproof Waterproof UV Protection - 41 Large Canopy (Off White)

Gothic Rebel$36.0467 rev

10mo ago

Gothic Rebel Red Ritual Heart of Darkness Pagoda Umbrella Artisan Vampire Design

Gothic Rebel$35.9428 rev

11mo ago

Queekay Halloween Pagoda Umbrella Purple and Black Stained Glass Gothic Umbrella Waterproof Windproof UV Protection Parasol for Halloween Birthday Gift

Queekay$27.3514 rev

11mo ago

Black Dark Wing Auto Open Umbrella with Heart of Darkness Handle - Gothic Pagoda Top Design - 12 Rib Windproof Waterproof UV Protection - 41 Large Canopy

Gothic Rebel$37.2467 rev

1y ago

JTYKUYR Lace Parasol Travel Sun Rain Umbrella Gothic Lolita Umbrella UV Sun Protection Vintage Foldable for Women Cosplay Photoshoot Props Party Decoration

JTYKUYR$16.2343 rev

1y ago

What buyers say about black parasol

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“This umbrella is so pretty and great quality”

Strength12%

“Sturdy and Beautiful”

Design-Overall11%

“Great construction”

Value For Money8%

“Great value”

Durability6%

“held up great”

Weather Proof6%

“Wind resistant”

Size-Overall5%

“size-wise its fine”

Shape/Style4%

“I have gotten so many kudos about the style”

Advertised Vs Actual Product4%

“Exactly as advertised very fun”

Color4%

“Beautiful colour”

What buyers complain about

Durability15%

“mine broke today”

Size-Overall14%

“Very large”

Quality-Overall14%

“Very cheaply made and very small”

Ease Of Use4%

“nearly impossible to close it back up”

Strength4%

“Not very sturdy”

Advertised Vs Actual Product3%

“It doesntlook exactly like the image”

Color3%

“overall it's cute, only complaint is that it's not colored underneath like in the listing, only silver”

Weather Proof3%

“Not for heavy wind”

Gap/Hole3%

“not for use mine came in with a hole in it”

Functionality-Overall3%

“that did not work”

Top return reasons

Size-Overall38%

Color6%

Quality-Overall6%

Advertised Vs Actual Product6%

Defective Material/Parts5%

Material Quality4%