Black Pantyhose for Women

Shoppers searched for this 879K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -48.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $226K a year.

Searches, last 12 months

879K

Growth, 90 days vs prior 90

-48.7%

Conversion, latest week

2.4%

Market size, estimated

$226Ka year

Peak month

December8.1× the quietest month

Top search term

black pantyhose for women167K searches a year

Listings sell for $10.64 on average, from $3.80 to $33.35. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $10.64 that is $3K to $5K a year per listing.

Average price

$10.64under the $15 to $100 sweet spot

Price range

$3.80–$33.35

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

4.3%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #198 within Socks & Hosiery. It carries 5,517 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#198in Socks & Hosiery

Average rating

4.17 starsAmazon United States average 4.42 stars

Average reviews

5,517per listing

Listings tracked

63

10 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

4Amazon's first-year sales bar

Average brand age

45 months