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Black Pajama Pants Women

Fail

Demand is soft, at -45.0% this quarter, so Black Pajama Pants Women is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$32K/yr162K searches / yr
90-day growth
-45.0%search demand this quarter
Competition
25%top-5 click share · 40 brands · 131 sellers

Flapen Score

Black Pajama Pants Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Black Pajama Pants Women is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Pajama Pants Women market on Amazon at a glance

Shoppers on Amazon United States searched for Black Pajama Pants Women 162K times last year and spent an estimated $32K. The top 5 brands take 53% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -45.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
162K
Growth, 90 days vs prior 90
-45.0%
Conversion, latest week
1.0%
Market size, estimated
$32Ka year
Peak month
December5.4× the quietest month
Top search term
32 degrees men pants32K searches a year

02 · Price

A sale here is worth $19.26.

Listings sell for $19.26 on average, from $8.47 to $46.51. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $19.26 that is $0 to $2K a year per listing.

Average price
$19.26inside the $15 to $100 sweet spot
Price range
$8.47–$46.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
8.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #550 within Sleep & Lounge. It carries 5,823 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
88%
Out of stock, average day
9.9%
Average rank
#550in Sleep & Lounge
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
5,823per listing
Listings tracked
72

04 · Newcomers

2 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Black Pajama Pants Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

40 rising

Sellers

131

Top-5 brand share

53%

Top 20: 86%

Top-5 click share

25%

Top 20: 55%

Open market

43%

  • Brand 125%
  • Brand 216%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Black Pajama Pants Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 5.4×

Search terms

Top Black Pajama Pants Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 32 degrees men pants32K/yr
  • black pajama pants women26K/yr
  • black pajama pants men21K/yr
  • 32 degrees mens pants14K/yr
  • 32 heat mens pants13K/yr
  • black pj pants women9K/yr
  • mens black pajama pants12K/yr
  • womens black pajama pants8K/yr
  • 32 heat pants5K/yr
  • 32 degree mens pants6K/yr

Reviews and returns

What reviews say buyers love and hate about Black Pajama Pants Women

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Comfort-Overall”
17%of negative reviews mention “Size-Overall”
8.3%of orders come back
“little short”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Black Pajama Pants Women questions

Answered from the same tracked data.