black oval sunglasses
Skip itA small market ($42K/yr) — this niche doesn't clear our bar today.
Price range
Great$9.22–$38.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.52avg listing price — sweet spot $15–$100
Review moat
Good724.35avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+10.9%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Returns
Bad7.4%return rate — above 5% kills the launch gate
Market size
Bad$42K$42K/yr · 153K searches
According to Flapen's Amazon United States niche tracking, black oval sunglasses is a $42K/yr Amazon United States market (153K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 40/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
black oval sunglasses market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $39K–$47K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #412
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.3%
- Avg brand age
- 36 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
16
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
45%
Top 20: 83%
Open market
11%
- VANLINKER58%
- MUNSADE12%
- SOJOS6%
- TYA6%
- FEISEDY4%
- phikttu3%
- Open — no brand owns it (7 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 89 weeks — +10.9% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 4.8×
Top black oval sunglasses search terms
- vanlinker sunglasses56K/yr
- elisa johnson sunglasses33K/yr
- vanlinker10K/yr
- elisa johnson jane sunglasses7K/yr
- elisa johnson sunglasses for women29K/yr
- elisa johnson4K/yr
- eliza johnson sunglasses3K/yr
- elisa johnson glasses5K/yr
- vanlinker polarized retro oval sunglasses3K/yr
- vanlinker retro sunglasses3K/yr
Top black oval sunglasses products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VANLINKER Retro Square Aviator Sunglasses for Women Men 70s Vintage Style Trendy Flat Top Rectangle Sun Glasses VL9826 Tortoiseshell Green
VANLINKER$14.954.6★606 rev
VANLINKER Retro Small Oval Sunglasses for Women Men Trendy Narrow Round Cateye Shades VL9915 Tortoise/Gradient Brown
VANLINKER$14.994.6★230 rev
VANLINKER Retro Square Aviator Sunglasses for Women Men 70s Vintage Style Trendy Flat Top Rectangle Sun Glasses VL9826 Green Light Blue
VANLINKER$14.914.6★606 rev
MUNSADE Trendy Square Aviator Sunglasses for Women Flat Top Designer Stylish Frame Sun Glasses Vintage Shades ((2 Pack) Black/Orange+Tortoise/Green)
MUNSADE$12.034.5★1,192 rev
MUNSADE Trendy Square Aviator Sunglasses for Women Flat Top Designer Stylish Frame Sun Glasses Vintage Shades (Tortoise Frame/Green Lens)
MUNSADE$9.224.5★1,192 rev
Newest
by launch date
YUNKRK Womens Sunglasses 2 Pack Retro Oval Frame Vintage Sun Glasses for Women Men Trendy Cat Eye Sunnies UV400 Protection
YUNKRK$16.6230 rev
phikttu Retro Oval Sunglasses for Women Men Small Narrow 90s Vintage Round Shades UV400 Lightweight Designer Cateye Glasses
phikttu$10.8093 rev
TYA Retro Oval Sunglasses for Women Men Trendy Narrow Shades Vintage Cat Eye UV400 Protection Sunnies
TYA$14.7087 rev
Rmerom Retro Small Oval Sunglasses for Women Men 2026 Trendy Chic Cat Eye Narrow Sun Glasses Vacation Outfits Fashion Sunnies
Rmerom$13.72130 rev
TYA Retro Oval Sunglasses for Women Men Trendy Narrow Shades Vintage Cat Eye UV400 Protection Sunnies
TYA$14.8987 rev
Trending
90-day click momentumYUNKRK Womens Sunglasses 2 Pack Retro Oval Frame Vintage Sun Glasses for Women Men Trendy Cat Eye Sunnies UV400 Protection
YUNKRK$16.624.5★
Rmerom Retro Small Oval Sunglasses for Women Men 2026 Trendy Chic Cat Eye Narrow Sun Glasses Vacation Outfits Fashion Sunnies
Rmerom$13.724.5★
TYA Retro Oval Sunglasses for Women Men Trendy Narrow Shades Vintage Cat Eye UV400 Protection Sunnies
TYA$14.894.6★
TYA Retro Oval Sunglasses for Women Men Trendy Narrow Shades Vintage Cat Eye UV400 Protection Sunnies
TYA$14.704.6★
phikttu Retro Oval Sunglasses for Women Men Small Narrow 90s Vintage Round Shades UV400 Lightweight Designer Cateye Glasses
phikttu$10.804.6★
What buyers say about black oval sunglasses
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality build”
“loved the style”
“Great value for money”
“These have a snug fit”
“I love the color”
“feel comfortable”
“The frames are lightweight”
“As advertised”
“The design is stylish and versatile, making them easy to pair with almost any outfit”
“Very Sturdy”
What buyers complain about
“Too Tight”
“Garbage”
“They broke after wearing one time”
“Uncomfortable”
“A waste of money”
“are a bit flimsy”
“this brand sent me used broken sunglasses”
“Theyre a lil darker brown than shown however not a deal breaker doggonit”
“They feel a little heavier than expected”
“The material seems thin and somewhat hollow, and there isnt much flex when putting them on”
Top return reasons
Common questions
- Is black oval sunglasses profitable to sell on Amazon United States?
- The niche generates $42K/yr across 37 tracked products. 9 of 12 products launched in the last 360 days are still selling. 90-day search growth is +10.9%. Flapen's verdict: Skip it (40/100).
- How competitive is the black oval sunglasses niche?
- 13 brands and 16 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in black oval sunglasses?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 7.4% — above our launch gate.
- When does demand for black oval sunglasses peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 4.8× the quietest.
- What does it cost to enter the black oval sunglasses niche?
- Listings span $9.22–$38.11; the average listing price is $15.52 (sweet spot $15–$100). The average incumbent carries 724 reviews — the moat a new listing must climb.