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Black Oval Sunglasses

Fail

Shoppers spend an estimated $42K a year here, so Black Oval Sunglasses is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$42K/yr153K searches / yr
90-day growth
+10.9%search demand this quarter
Competition
45%top-5 click share · 13 brands · 16 sellers

Flapen Score

Black Oval Sunglasses against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Black Oval Sunglasses is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Oval Sunglasses market on Amazon at a glance

Shoppers on Amazon United States searched for Black Oval Sunglasses 153K times last year and spent an estimated $42K. The top 5 brands take 86% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
153K
Growth, 90 days vs prior 90
+10.9%
Conversion, latest week
1.8%
Market size, estimated
$42Ka year
Peak month
July4.8× the quietest month
Top search term
vanlinker sunglasses56K searches a year

02 · Price

A sale here is worth $15.52.

Listings sell for $15.52 on average, from $9.22 to $38.11. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $15.52 that is $2K to $4K a year per listing.

Average price
$15.52inside the $15 to $100 sweet spot
Price range
$9.22–$38.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
7.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #412 within Sunglasses & Eyewear Accessories. It carries 724 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#412in Sunglasses & Eyewear Accessories
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
724per listing
Listings tracked
37

04 · Newcomers

9 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
9Amazon's first-year sales bar
Average brand age
36 months

Products

Top Black Oval Sunglasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

16

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

45%

Top 20: 83%

Open market

11%

  • Brand 158%
  • Brand 212%
  • Brand 36%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (7 brands, 11%)

Demand

Black Oval Sunglasses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Black Friday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.8×

Search terms

Top Black Oval Sunglasses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vanlinker sunglasses56K/yr
  • elisa johnson sunglasses33K/yr
  • vanlinker10K/yr
  • elisa johnson jane sunglasses7K/yr
  • elisa johnson sunglasses for women29K/yr
  • elisa johnson4K/yr
  • eliza johnson sunglasses3K/yr
  • elisa johnson glasses5K/yr
  • vanlinker polarized retro oval sunglasses3K/yr
  • vanlinker retro sunglasses3K/yr

Reviews and returns

What reviews say buyers love and hate about Black Oval Sunglasses

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Size-Overall”
7.4%of orders come back
“Too Tight”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Black Oval Sunglasses questions

Answered from the same tracked data.