Black Oval Sunglasses
FailShoppers spend an estimated $42K a year here, so Black Oval Sunglasses is a Fail.
- Flapen Score
- 40 / 100Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 4540
- Market size
- $42K/yr153K searches / yr
- 90-day growth
- +10.9%search demand this quarter
- Competition
- 45%top-5 click share · 13 brands · 16 sellers
Flapen Score
Black Oval Sunglasses against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Black Oval Sunglasses is stronger. Inside it, weaker.
Market
The Black Oval Sunglasses market on Amazon at a glance
Shoppers on Amazon United States searched for Black Oval Sunglasses 153K times last year and spent an estimated $42K. The top 5 brands take 86% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.
- Searches, last 12 months
- 153K
- Growth, 90 days vs prior 90
- +10.9%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $42Ka year
- Peak month
- July4.8× the quietest month
- Top search term
- vanlinker sunglasses56K searches a year
02 · Price
A sale here is worth $15.52.
Listings sell for $15.52 on average, from $9.22 to $38.11. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $15.52 that is $2K to $4K a year per listing.
- Average price
- $15.52inside the $15 to $100 sweet spot
- Price range
- $9.22–$38.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 7.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #412 within Sunglasses & Eyewear Accessories. It carries 724 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #412in Sunglasses & Eyewear Accessories
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 724per listing
- Listings tracked
- 37
04 · Newcomers
9 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Black Oval Sunglasses products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
16
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
45%
Top 20: 83%
Open market
11%
- Brand 158%
- Brand 212%
- Brand 36%
- Brand 46%
- Brand 54%
- Brand 63%
- Open — no brand owns it (7 brands, 11%)
Demand
Black Oval Sunglasses search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 4.8×
Search terms
Top Black Oval Sunglasses search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vanlinker sunglasses56K/yr
- elisa johnson sunglasses33K/yr
- vanlinker10K/yr
- elisa johnson jane sunglasses7K/yr
- elisa johnson sunglasses for women29K/yr
- elisa johnson4K/yr
- eliza johnson sunglasses3K/yr
- elisa johnson glasses5K/yr
- vanlinker polarized retro oval sunglasses3K/yr
- vanlinker retro sunglasses3K/yr
Reviews and returns
What reviews say buyers love and hate about Black Oval Sunglasses
We read the reviews and the return reasons for every product selling here.
“Too Tight”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Oval Sunglasses questions
Answered from the same tracked data.









