Black Onyx Necklace

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months

115K

Growth, 90 days vs prior 90

-6.8%

Conversion, latest week

1.3%

Market size, estimated

$56Ka year

Peak month

December2.6× the quietest month

Top search term

onyx necklace for women21K searches a year

Listings sell for $38.48 on average, from $8.11 to $111.45. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $38.48 that is $0 to $4K a year per listing.

Average price

$38.48inside the $15 to $100 sweet spot

Price range

$8.11–$111.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

3.9%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #3,760 within Pendant Necklaces. It carries 2,127 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

93%

Out of stock, average day

12.5%

Average rank

#3,760in Pendant Necklaces

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

2,127per listing

Listings tracked

45

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months