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Black Onyx Earrings

Fail

Shoppers spend an estimated $45K a year here, so Black Onyx Earrings is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$45K/yr168K searches / yr
90-day growth
-9.7%search demand this quarter
Competition
53%top-5 click share · 19 brands · 22 sellers

Flapen Score

Black Onyx Earrings against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Black Onyx Earrings is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Onyx Earrings market on Amazon at a glance

Shoppers on Amazon United States searched for Black Onyx Earrings 168K times last year and spent an estimated $45K. The top 5 brands take 71% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
168K
Growth, 90 days vs prior 90
-9.7%
Conversion, latest week
0.9%
Market size, estimated
$45Ka year
Peak month
December2.2× the quietest month
Top search term
black onyx earrings51K searches a year

02 · Price

A sale here is worth $30.98.

Listings sell for $30.98 on average, from $6.91 to $71.44. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $30.98 that is $0 to $3K a year per listing.

Average price
$30.98inside the $15 to $100 sweet spot
Price range
$6.91–$71.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #4,053 within Earrings. It carries 558 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#4,053in Earrings
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
558per listing
Listings tracked
31

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Black Onyx Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

22

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

53%

Top 20: 88%

Open market

24%

  • Brand 124%
  • Brand 217%
  • Brand 315%
  • Brand 49%
  • Brand 56%
  • Brand 65%

Demand

Black Onyx Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Black Onyx Earrings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black onyx earrings51K/yr
  • onyx earrings27K/yr
  • onyx earrings for women26K/yr
  • black onyx earrings for women26K/yr
  • onyx stud earrings6K/yr
  • black onyx stud earrings6K/yr
  • onyx earrings for men5K/yr
  • black onyx earrings for men5K/yr
  • black onyx stud earrings for women5K/yr
  • black onyx earring4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Onyx Earrings

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Size-Overall”
4.0%of orders come back
“very tiny, the studs is very short, it is super hard to put the back on”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Black Onyx Earrings questions

Answered from the same tracked data.