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black onyx earrings

Skip it

A small market ($45K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 20Conversion 11Competition 53Returns 38Price range 85Avg price 95Brand share 57Review moat 74Quality gap 63

Avg price

Incredible$30.98

avg listing price — sweet spot $15–$100

Price range

Great$6.91–$71.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good557.94

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Growth

Bad-9.7%

90-day search growth — must beat 0% to launch

Market size

Bad$45K

$45K/yr · 168K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, black onyx earrings is a $45K/yr Amazon United States market (168K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

black onyx earrings market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
$62K–$77K
units × avg price
Conversion rate
0.9%
Avg BSR
#4,053
Page quality
0%
Prime
100%
Sponsored
97%
Out of stock
2.2%
Avg brand age
42 months
Avg seller age
178 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

22

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

53%

Top 20: 88%

Open market

24%

  • Belacqua24%
  • DECADENCE17%
  • BQfife15%
  • BLISI9%
  • FACOKO6%
  • MomentWish5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.7% search growth over the last 90 days.
5K3KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Top black onyx earrings search terms

  • black onyx earrings51K/yr
  • onyx earrings27K/yr
  • onyx earrings for women26K/yr
  • black onyx earrings for women26K/yr
  • onyx stud earrings6K/yr
  • black onyx stud earrings6K/yr
  • onyx earrings for men5K/yr
  • black onyx earrings for men5K/yr
  • black onyx stud earrings for women5K/yr
  • black onyx earring4K/yr
All search terms

Top black onyx earrings products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$2K10%$5K15%$7K20%$9K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about black onyx earrings

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Very well made”

Shape/Style12%

“They are classic looking”

Size-Overall11%

“Perfect size”

Value For Money11%

“So in that regard their actually very affordable”

Advertised Vs Actual Product9%

“Exactly as described”

Comfort-Overall7%

“Nice pair of earrings they are comfortable”

Design-Overall4%

“Looks nice”

Gifting Purpose3%

“It was a gift”

Strength3%

“sturdy with tight fitting clip on the post”

Ease Of Use3%

“So much easier to sleep in”

What buyers complain about

Size-Overall30%

“very tiny, the studs is very short, it is super hard to put the back on”

Ease Of Use14%

“hard to handle”

Quality-Overall8%

“Cheaply made”

Durability8%

“Jewel fell out of pair I put on”

Allergies6%

“I have a metal allergy”

Strength5%

“except for the fact that the post is so flimsy it be bent”

Value For Money3%

“A total waste of money”

Weight Heavy3%

“Too heavy”

Precious Gemstone2%

“so I knew they were not genuine gemstones”

Thickness2%

“The earring post is thinner than most earrings”

Top return reasons

Size-Overall78%
Advertised Vs Actual Product6%
Quality-Overall3%
Metal Authenticity3%
Ease Of Use2%
Defective Material/Parts2%
Wrong Dimensions1%
Shape/Style1%
Color1%
Material Quality1%

Common questions

Is black onyx earrings profitable to sell on Amazon United States?
The niche generates $45K/yr across 31 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.7%. Flapen's verdict: Skip it (42/100).
How competitive is the black onyx earrings niche?
19 brands and 22 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in black onyx earrings?
Top complaints mined from reviews: Size-Overall, Ease Of Use, Quality-Overall. The return rate is 4.0%.
When does demand for black onyx earrings peak?
Demand peaks in Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the black onyx earrings niche?
Listings span $6.91–$71.44; the average listing price is $30.98 (sweet spot $15–$100). The average incumbent carries 558 reviews — the moat a new listing must climb.