Skip to content

Black Onyx Bracelet

Fail

Demand is soft, at -17.6% this quarter, so Black Onyx Bracelet is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$68K/yr242K searches / yr
90-day growth
-17.6%search demand this quarter
Competition
56%top-5 click share · 20 brands · 22 sellers

Flapen Score

Black Onyx Bracelet against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Black Onyx Bracelet is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Onyx Bracelet market on Amazon at a glance

Shoppers on Amazon United States searched for Black Onyx Bracelet 242K times last year and spent an estimated $68K. The top 5 brands take 76% of clicks. Demand peaks in Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 242K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months
242K
Growth, 90 days vs prior 90
-17.6%
Conversion, latest week
1.2%
Market size, estimated
$68Ka year
Peak month
December2.9× the quietest month
Top search term
black onyx bracelet63K searches a year

02 · Price

A sale here is worth $22.70.

Listings sell for $22.70 on average, from $5.15 to $116.31. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $22.70 that is $0 to $2K a year per listing.

Average price
$22.70inside the $15 to $100 sweet spot
Price range
$5.15–$116.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #2,355 within Jewelry. It carries 698 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#2,355in Jewelry
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
698per listing
Listings tracked
31

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Black Onyx Bracelet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

22

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

56%

Top 20: 89%

Open market

20%

  • Brand 152%
  • Brand 28%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Black Onyx Bracelet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.9×

Search terms

Top Black Onyx Bracelet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • black onyx bracelet63K/yr
  • black onyx44K/yr
  • onyx bracelet25K/yr
  • onyx jewelry for women21K/yr
  • onyx bracelet men12K/yr
  • onyx bracelet for women10K/yr
  • black onyx jewelry for women14K/yr
  • onyx jewelry12K/yr
  • black onyx jewelry12K/yr
  • black onyx bracelets for women13K/yr

Reviews and returns

What reviews say buyers love and hate about Black Onyx Bracelet

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
38%of negative reviews mention “Durability”
3.6%of orders come back
“Died after a month of constant use”
A buyer, on “Durability”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Black Onyx Bracelet questions

Answered from the same tracked data.