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Black Onesie Adult Women

Fail

Demand is soft, at -43.1% this quarter, so Black Onesie Adult Women is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$31K/yr148K searches / yr
90-day growth
-43.1%search demand this quarter
Competition
41%top-5 click share · 21 brands · 25 sellers

Flapen Score

Black Onesie Adult Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Black Onesie Adult Women is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Onesie Adult Women market on Amazon at a glance

Shoppers on Amazon United States searched for Black Onesie Adult Women 148K times last year and spent an estimated $31K. The top 5 brands take 63% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -43.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
-43.1%
Conversion, latest week
0.8%
Market size, estimated
$31Ka year
Peak month
October5.0× the quietest month
Top search term
black full bodysuit17K searches a year

02 · Price

A sale here is worth $25.47.

Listings sell for $25.47 on average, from $12.72 to $38.03. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $25.47 that is $0 to $3K a year per listing.

Average price
$25.47inside the $15 to $100 sweet spot
Price range
$12.72–$38.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
9.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #344 within Jumpsuits, Rompers & Overalls. It carries 1,367 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#344in Jumpsuits, Rompers & Overalls
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
1,367per listing
Listings tracked
37

04 · Newcomers

2 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Black Onesie Adult Women products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$3K$5K$6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

25

Est. top-5 brand share

63%

Top 20: 99%

Est. top-5 click share

41%

Top 20: 79%

Open market

32%

  • Full Bodysuit35%
  • YIOIOIO11%
  • OLCHEE6%
  • SUPRNOWA5%
  • SHAPELLX5%
  • OVIGILY5%

Demand

Black Onesie Adult Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Black Onesie Adult Women search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • black full bodysuit17K/yr
  • black body suit full body10K/yr
  • black full body suit38K/yr
  • full black bodysuit13K/yr
  • black bodysuit full body11K/yr
  • plus size full bodysuit7K/yr
  • full body black suit4K/yr
  • full black bodysuit women4K/yr
  • full body black bodysuit6K/yr
  • black full body suits for womens4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Onesie Adult Women

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Size-Overall”
21%of negative reviews mention “Size-Overall”
9.0%of orders come back
“the fit was tight”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Black Onesie Adult Women questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data