black mustache
Worth a lookShows searches that convert (10.8% search→purchase), but a small market ($46K/yr) keeps it on the watch list.
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Brand share
Great56%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Great455.1avg incumbent reviews — the moat a new listing must climb
Returns
Great2.0%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Okay$3.26–$24.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.34avg listing price — sweet spot $15–$100
Growth
Bad-7.4%90-day search growth — must beat 0% to launch
Market size
Bad$46K$46K/yr · 41K searches
According to Flapen's Amazon United States niche tracking, black mustache is a $46K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
black mustache market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $41K–$52K
- units × avg price
- Conversion rate
- 10.8%
- Avg BSR
- #289
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 9.6%
- Avg brand age
- 42 months
- Avg seller age
- 199 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
24 rising
Sellers
106
Top-5 brand share
56%
Top 20: 96%
Top-5 click share
45%
Top 20: 89%
Open market
38%
- Yan Dream16%
- Rhode Island Novelty13%
- Yingkis10%
- BoBofly10%
- Zhen Lai Fa7%
- City Costume Wigs6%
Demand
Weekly Amazon search volume, last 32 weeks — -7.4% search growth over the last 90 days.Top black mustache search terms
- black mustache19K/yr
- freddie mercury mustache5K/yr
- fake mustache black4K/yr
- fake black mustache3K/yr
- black mustache stick on3K/yr
- bobs burgers mustache3K/yr
- bob belcher mustache3K/yr
- fake mustache for men black hair2K/yr
Top black mustache products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Road Island Novelty 3.5 Black Fake Mustaches Pack of 12
Rhode Island Novelty$4.394.0★2,447 rev
Yingkis Fake Mustache Beard - Self Adhesive Bushy Novelty Mustache Costume Accessory for Halloween Cosplay and Funny Party Supplies Black
Yingkis$5.354.3★105 rev
36 Pieces Fake Mustaches Beard Self Adhesive Costume Accessories Novelty Mustache Fiesta Party Supplies for Masquerade Party (Black)
BoBofly$4.594.2★370 rev
Zhen Lai Fa Fake Mustache Straight Mustache Human Hair Straight Beard Invisible Lace Hand-Tied Fake Beard for Men Realistic Facial Hair for Cosplay Theater Costume and Daily Use (Black)
Zhen Lai Fa$12.734.2★46 rev
Fake Mustache for Men Classic Halloween Self Adhesive Fake Beard Novelty Stick On Fake Mustaches Black
Yan Dream$5.764.3★431 rev
Newest
by launch date
CenXRui Fake Beard & Fake Mustache for Halloween Cosplay 100% Human Hair Realistic Beard with Invisible Lace Stick On Mustache for Theater Party & Viking Pirate Looks (Style C-Black)
CenXRui$12.1620 rev
Zhen Lai Fa Fake Mustache Straight Mustache Human Hair Straight Beard Invisible Lace Hand-Tied Fake Beard for Men Realistic Facial Hair for Cosplay Theater Costume and Daily Use (Black)
Zhen Lai Fa$12.7346 rev
Fake Beard Fake Mustache Realistic Human Hair Full Hand Tied Fake Facial Hair for Men Costume Cosplay Halloween Drama Funny Party Black
Trevonix$12.633 rev
6 Pcs Black Fake Mustaches Stick On Mustache Realistic Fake Facial Hair Novelty Handlebar Fakes Beard for Cosplay Costumes Theme Party and Halloween
CIATBYYJ$6.3712 rev
Yingkis Fake Mustache Beard - Self Adhesive Bushy Novelty Mustache Costume Accessory for Halloween Cosplay and Funny Party Supplies Black
Yingkis$5.35105 rev
Trending
90-day click momentumCenXRui Fake Beard & Fake Mustache for Halloween Cosplay 100% Human Hair Realistic Beard with Invisible Lace Stick On Mustache for Theater Party & Viking Pirate Looks (Style C-Black)
CenXRui$12.164.3★
Zhen Lai Fa Fake Mustache Straight Mustache Human Hair Straight Beard Invisible Lace Hand-Tied Fake Beard for Men Realistic Facial Hair for Cosplay Theater Costume and Daily Use (Black)
Zhen Lai Fa$12.734.2★
6 Pcs Black Fake Mustaches Stick On Mustache Realistic Fake Facial Hair Novelty Handlebar Fakes Beard for Cosplay Costumes Theme Party and Halloween
CIATBYYJ$6.373.6★
Gx Beauty Fake Realistic Mustache 100% Human Hair Full Hand Tied Fake Beard Resilient and Long-Lasting Lace Invisible Fake Facial Hair for Cosplay Halloween Costumes and Drama Movie Makeup(Black)
Gx Beauty$16.864.0★
KICNIC 60 Pcs Fake Mustaches Self Adhesive (20 Designs) Novelty Hairy Beard Costume Facial Hair for Party Supplies Decorations Suitable for All Ages
KICNIC$8.334.5★
What buyers say about black mustache
What buyers praise and complain about, mined from review topics.What buyers love
“Adheres well, good value”
“Worth the money then some”
“Nice quality hair”
“Easy to use”
“Perfect for a fun time”
“Held up great”
“It fitted perfectly”
“are easy to style”
“this one was very comfortable with no issues at all”
“It's very easy to apply”
What buyers complain about
“Adhesion does NOT work”
“Poor Quality”
“some of them fall apart easily”
“couldnt get it off”
“Caused irritation and peeling on the skin”
“Adhesion does NOT work”
“It fits a little wide on my face”
“Started sweating and didnt last long”
“Not realistic looking”
“the overall thickness might not be sufficient to achieve a realistic look”
Top return reasons
Common questions
- Is black mustache profitable to sell on Amazon United States?
- The niche generates $46K/yr across 29 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Worth a look (55/100).
- How competitive is the black mustache niche?
- 24 brands and 106 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in black mustache?
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Durability. The return rate is 2.0%.
- What does it cost to enter the black mustache niche?
- Listings span $3.26–$24.53; the average listing price is $10.34 (sweet spot $15–$100). The average incumbent carries 455 reviews — the moat a new listing must climb.