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black maxi dress plus size

Skip it

Soft demand (-90.2% this quarter) — this niche doesn't clear our bar today.

Market size 3Growth 0Conversion 1Competition 95Returns 0Price range 85Avg price 95Brand share 92Review moat 53Quality gap 73

Competition

Incredible19%

top-5 click share — an open shelf

Avg price

Incredible$25.77

avg listing price — sweet spot $15–$100

Brand share

Great43%

top-5 brand share — no brand owns this niche

Price range

Great$10.11–$50.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,388.51

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$13K

$13K/yr · 410K searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-90.2%

90-day search growth — must beat 0% to launch

Returns

Bad15.5%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, black maxi dress plus size is a $13K/yr Amazon United States market (410K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Jan–Apr–Oct–Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

black maxi dress plus size market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
$19K–$26K
units × avg price
Conversion rate
0.1%
Avg BSR
#4,871
Page quality
0%
Prime
98%
Sponsored
89%
Out of stock
9.6%
Avg brand age
36 months
Avg seller age
185 days

Competition & brand share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

49 rising

Sellers

52

Top-5 brand share

43%

Top 20: 80%

Top-5 click share

19%

Top 20: 46%

Open market

54%

  • elescat11%
  • IN'VOLAND11%
  • OFEEFAN10%
  • OLRIK6%
  • RWJ5%
  • Zeagoo4%

Demand & seasonality

Weekly Amazon search volume, last 65 weeks — -90.2% search growth over the last 90 days.
90K70KSpike '25Holiday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Apr, Oct, Nov, Dec · busiest ÷ quietest = 14.5×

Top black maxi dress plus size search terms

  • plus size knit dress18K/yr
  • plus size winter dresses137K/yr
  • winter dresses for women plus size26K/yr
  • winter dress plus size42K/yr
  • winter plus size dresses25K/yr
  • plus size winter dresses for curvy women12K/yr
  • plus size winter dresses for women21K/yr
  • red sweater dress plus size15K/yr
  • plus size red sweater dress10K/yr
  • womens plus size winter dresses15K/yr
All search terms

Top black maxi dress plus size products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$3806%$7609%$1K12%$2K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about black maxi dress plus size

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall26%

“Size is accurate”

Comfort-Overall18%

“So comfortable”

Shape/Style6%

“Love this style on me”

Quality-Overall5%

“Good quality”

Color5%

“Cute color”

Soft Feel5%

“material is soft enough”

Pockets/Compartments5%

“love the pockets”

Warmth5%

“they keep you warm”

Material Quality4%

“It is lightweight material”

Advertised Vs Actual Product3%

“It was as advertised”

What buyers complain about

Size-Overall26%

“Way to long”

Quality-Overall5%

“Cheap and yucky”

Color4%

“Dont order black”

Length4%

“it wasn't long enough”

Thickness2%

“Feels like you have tights that are not as thick”

Advertised Vs Actual Product2%

“not as described”

Material Quality2%

“the material is also cheap”

Chest Fit2%

“a little tight in the bust”

Transparency1%

“See-Through,”

Stitch/Finish/Polish1%

“Poor quality stitching”

Top return reasons

Size-Overall42%
Length12%
Chest Fit8%
Material Quality7%
Waist Fit6%
Shoulder Fit4%
Shape/Style3%
Hip Fit3%
Advertised Vs Actual Product2%
Color2%

Common questions

Is black maxi dress plus size profitable to sell on Amazon United States?
The niche generates $13K/yr across 100 tracked products. 5 of 38 products launched in the last 360 days are still selling. 90-day search growth is -90.2%. Flapen's verdict: Skip it (43/100).
How competitive is the black maxi dress plus size niche?
49 brands and 52 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 43% of demand.
What do buyers complain about in black maxi dress plus size?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 15.5% — above our launch gate.
When does demand for black maxi dress plus size peak?
Demand peaks in Jan–Apr–Oct–Nov–Dec; the busiest month runs 14.5× the quietest.
What does it cost to enter the black maxi dress plus size niche?
Listings span $10.11–$50.28; the average listing price is $25.77 (sweet spot $15–$100). The average incumbent carries 1,389 reviews — the moat a new listing must climb.