Is black mask halloween profitable to sell on Amazon United States?

The niche generates $20K/yr across 32 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -2.8%. Flapen's verdict: Skip it (46/100).

How competitive is the black mask halloween niche?

31 brands and 40 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in black mask halloween?

Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 3.1%.

When does demand for black mask halloween peak?

Demand peaks in Oct–Nov; the busiest month runs 9.0× the quietest.

What does it cost to enter the black mask halloween niche?

Listings span $6.16–$95.85; the average listing price is $18.26 (sweet spot $15–$100). The average incumbent carries 3,475 reviews — the moat a new listing must climb.

black mask halloween

Skip it

A small market ($20K/yr) — this niche doesn't clear our bar today.

Brand share

Great48%

top-5 brand share — no brand owns this niche

Price range

Great$6.16–$95.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$18.26

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Review moat

Okay3,475.03

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-2.8%

90-day search growth — must beat 0% to launch

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$20K

$20K/yr · 158K searches

According to Flapen's Amazon United States niche tracking, black mask halloween is a $20K/yr Amazon United States market (158K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 46/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

black mask halloween market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $55K–$73K; units × avg price
Conversion rate: 0.7%
Avg BSR: #404
Page quality: 0%
Prime: 94%
Sponsored: 75%
Out of stock: 7.9%
Avg brand age: 44 months
Avg seller age: 171 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

31 falling

Sellers

Top-5 brand share

48%

Top 20: 86%

Top-5 click share

47%

Top 20: 85%

Open market

48%

DI QIU REN23%
ROXUN10%
GK-O6%
COSWHO5%
FOR KINGS. BY KINGS CROWN LMTD SUPPLY5%
Dufricen4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.8% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 9.0×

Open Trend

Top black mask halloween search terms

anime mask69K/yr +0.3%0.3% conv.
black mask costume38K/yr -26.7%1.2% conv.
full face mask cosplay11K/yr +27.7%0.2% conv.
face mask cosplay7K/yr +23.1%0.2% conv.
cosplay face mask5K/yr -5.1%0.2% conv.
black costume mask8K/yr -15.5%0.8% conv.
black mask halloween19K/yr -15.8%0.9% conv.

All search terms

Top black mask halloween products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Skull Face Mask Half Sun Dust Protection Face Gaiter Vivid 3D Tube Mask Seamless Durable Face Mask Bandana Skeleton Face

DI QIU REN$8.084.1★14,056 rev

ROXUN Ski Mask Balaclava Shiesty Motorcycle Summer Cooling Breathable UV Protector for Men/Women Black

ROXUN$7.004.6★2,521 rev

GK-O Anime Bullet Kagetane Hiruko Mask Cosplay Costume Prop Halloween mask

GK-O$25.804.4★1,509 rev

5&10 Packs DIY Cosplay Mask Blank White Plastic Full Face Mask Paintable Anime Craft Costume Mask (5)

COSWHO$17.514.5★35 rev

Dufricen 3 Pcs Halloween Fancy Dress Masks for Kids Black Masks Costume Cosplay Costume Makeup for Halloween Costume Parties & Family Gatherings

Dufricen$10.524.2★33 rev

Newest

by launch date

Dufricen 3 Pcs Halloween Fancy Dress Masks for Kids Black Masks Costume Cosplay Costume Makeup for Halloween Costume Parties & Family Gatherings

Dufricen$10.5233 rev

10mo ago

KoGing Kigurumi Mask - DIY Animegao Kigurumi Mask with Locking Buckle Polishing Tools 3/4 Full-Head Mask for Cosplay Costume

KoGing$95.857 rev

11mo ago

5&10 Packs DIY Cosplay Mask Blank White Plastic Full Face Mask Paintable Anime Craft Costume Mask (5)

COSWHO$17.5135 rev

11mo ago

Supeniu 2 Pack Full Face Mask Black Halloween Spandex Cosplay Hood Faceless Morph Masks Unisex Adult Party Costume Head Cloth (Black Pack)

Supeniu$9.35140 rev

1y ago

vieaying Tokyo Ghoul Kaneki Ken Mask 3D One Eyed Cosplay Prop with Zipper Mouth Reusable Half Full Face Costume for Halloween Carnival Themed Parties

vieaying$24.3417 rev

1y ago

What buyers say about black mask halloween

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall18%

“not too tight”

Quality-Overall15%

“The variety is nice”

Warmth10%

“Keeps you warm”

Value For Money7%

“Good for the price”

Comfort-Overall7%

“Super comfortable”

Advertised Vs Actual Product6%

“As advertised”

Breathability4%

“The material is very breathable to breathe through”

Material Quality3%

“Good material”

Durability3%

“Have had for a few months with no problems, seems durable”

Weight Light3%

“Lightweight and breathable”

What buyers complain about

Size-Overall20%

“Too baggy”

Thickness14%

“These are the absolute thinnest material item I have ever seen”

Quality-Overall7%

“Cheap quality and”

Thin5%

“Extremely thin”

Comfort-Overall5%

“Cheap and uncomfortable”

Breathability3%

“they arent the most breathable masks”

Warmth3%

“it is a little thin so it will not keep you very warm”

Value For Money3%

“Just expecting a little better for the price”

Material Quality3%

“Cheap material”

Stitch/Finish/Polish2%

“Suffocating and poor quality stitching”

Top return reasons

Size-Overall47%

Thin18%

Material Quality8%

Advertised Vs Actual Product3%

Quality-Overall3%

Neck Fit3%

Value For Money2%

Warmth2%

Breathability2%

Length1%

Common questions

Is black mask halloween profitable to sell on Amazon United States?: The niche generates $20K/yr across 32 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is -2.8%. Flapen's verdict: Skip it (46/100).
How competitive is the black mask halloween niche?: 31 brands and 40 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 48% of demand.
What do buyers complain about in black mask halloween?: Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 3.1%.
When does demand for black mask halloween peak?: Demand peaks in Oct–Nov; the busiest month runs 9.0× the quietest.
What does it cost to enter the black mask halloween niche?: Listings span $6.16–$95.85; the average listing price is $18.26 (sweet spot $15–$100). The average incumbent carries 3,475 reviews — the moat a new listing must climb.