Black Mask Halloween

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months

158K

Growth, 90 days vs prior 90

-2.8%

Conversion, latest week

0.7%

Market size, estimated

$20Ka year

Peak month

October9.0× the quietest month

Top search term

anime mask69K searches a year

Listings sell for $18.26 on average, from $6.16 to $95.85. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $18.26 that is $0 to $2K a year per listing.

Average price

$18.26inside the $15 to $100 sweet spot

Price range

$6.16–$95.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.1%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #404 within Masks. It carries 3,475 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

94%

Out of stock, average day

7.9%

Average rank

#404in Masks

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

3,475per listing

Listings tracked

32

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

2Amazon's first-year sales bar

Average brand age

44 months